Triton Digital Integrates Centro's Basis Platform with a2x

RADIO ONLINE | Monday, June 17, 2019

Triton Digital

Triton Digital has announced an integration between Centro's Basis platform with Triton Digital's programmatic audio marketplace, a2x. Centro, a provider of advertising technology, operates Basis, an automated digital media platform. The deal bolsters Basis capabilities for executing global, targeted, non-skippable and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x marketplace offers monthly ad opportunities on premium content produced by radio organizations, professional sports leagues, podcasts and streaming audio platforms.

Basis consolidates digital operations across programmatic, direct, search, and social campaigns. In addition, it offers a demand-side platform (DSP) seamlessly integrated with workflow automation for direct-buying, holistic analytics, business intelligence technology and billing reconciliation, all available in a single sign-on system. With programmatic audio ads included in their toolset, Basis users can plan and execute campaigns on all major channels and ad units.

"Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising," said Centro VP/Customer Success Steve Monti. "Our users will benefit from the performance of audio, as the a2x marketplace provides robust and unparalleled access to audiences engaged with premium audio content from radio broadcasters, podcasters, streaming music services and more."

"We are proud to integrate Basis with a2x, and to enable its buyers to utilize the power and efficiency of digital audio to reach their target audiences," said Triton Digital President Market Development John Rosso. "We look forward to supporting Centro's mission to automate media buying and execution through this integration, and we are proud to provide it with access to top-tier digital audio and podcast inventory from around the world."