Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Smart Speakers Bring AM/FM Radio Back Into The Home


Westwood One
Westwood One

According to Nielsen's Q1 2019 Total Audience Report, smart speaker adoption is at a high point with 28% of U.S. homes owning a smart speaker. This explosion of usage has caused a shift in media use as AM/FM radio is being brought back into the home via smart speaker radio streaming. A new smart speaker infographic illustrates from Westwood One show who's streaming on smart speakers, when they're listening, where smart speaker streaming is taking place, and more.

Here's a look at who is streaming AM/FM radio stations on smart speakers, when they're listening, and where smart speaker streaming is taking place:

  • Smart speaker ownership is bigger than ever: According to Nielsen, 28% of U.S. households own a smart speaker.

  • Smart speaker streaming is on the rise: 19% of streaming listening to AM/FM radio stations occurred via smart speaker at the start of this year, up from 9% in January 2018.

  • Streaming audiences skew female: 68% of the total music streaming audience is female, compared to 50% of the on-air audience to the same AM/FM radio stations. Across the board, streaming formats also skew more female including Adult Contemporary, CHR, Country, Classic Hits, Classic Rock, Rock, and Urban.

  • Smart speaker users listen longer and more often: Smart speaker AM/FM radio streamers listen to 7:55 hours and 6.3 sessions per month, higher than the average streaming listener.

  • Smart speaker streaming is a weekend activity: A higher proportion of smart speaker streaming occurs on Saturdays and Sundays. Smart speaker listening on the weekend peaks between 11AM and 6PM.

Advertisement

Latest Radio Stories

AWMF Unveils 49th Annual Gracie Awards Winners
Gracies
Gracies
The Alliance for Women in Media Foundation (AWMF) has announced winners of the 49th Annual Gracie Awards. The Gracies celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and More

Study: Core Commercial Radio Fans Weigh in on AI
Jacobs Media
Jacobs Media
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio broadcasters -- from management to talent -- feel about this burgeoning technology. But now More

Listening to Podcasts and Online Audio Hit New Highs
The Infinite Dial
The Infinite Dial
The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The Infinite Dial an annual survey from Edison Research with support from Audacy, Cumulus Media More
Advertisement

iHM Announces Partnership Extension with D.C. United
D.C. United
D.C. United
iHeartMedia/Washington, DC inks an extension to its partnership agreement with D.C. United to deliver local radio broadcast for all of the club's 2024 Major League Soccer regular season matches, effective through the end of the 2024 season. As part More

CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber
Compass Media Networks
Compass Media Networks
Compass Media Networks promotes three-long-standing executives, Robert Blum, Tyler Brewer and Chris Kleiber, who will collectively oversee the content creation, production and distribution of the company's play-by-play sports platform. The More

Matt Pinfield Joins The SoCal Sound for Afternoons
Matt Pinfield
Matt Pinfield
Veteran air talent and television host Matt Pinfield is joining KCSN-FM (88.5 FM The SoCal Sound) in Los Angeles as AAA outlet's new afternoon host from 2-6pm. The music personality fills the spot left open by Andy Chanley, who announced earlier More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement