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January 2020 PPM

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Forever Media Buys WQIC-FM & WLBR-AM/Lebanon from LBC

Forever Media

Forever Media has agreed to acquire two stations from Lebanon Broadcasting Company. Included in the deal are 3kW AC WQIC-FM (Soft Rock 100.1) and 1kW News/Talk WLBR-AM serving Lebanon, PA> Both provide distant signals into nearby Harrisburg (ranked 82). LBS has owned and operated the stations for over seventy years. With this addition, Forever Media grows to 64 stations in 11 markets throughout Ohio, Pennsylvania, Maryland, Delaware and West Virginia.

"Forever Media is proud to become part of these great stations and have the opportunity to serve the community", commented Forever Media President Lynn Deppen.

Lebanon Broadcasting President Robert Etter said, "WLBR/WQIC has been in the Etter family for over 70 years. Since my sons have independent careers, I made the decision to sell to Forever Media. Forever Media is an excellent company consisting of community-oriented radio stations. They empower local managers with key decision-making authority and encourage local community interests to be a factor in any decision."

Greg Guy of Patrick Communications brokered the transaction representing the seller.

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