RAB's New Presentation Features the Agency Perspective

RAB's Business Unusual

As part of RAB's Business Unusual initiative, RAB is announcing an upcoming live-video presentation in its Open for Business live-video series titled "What Agencies Want From Their Media Partners." This session will feature a diverse panel of agency executives who will share challenges, opportunities, ideas and tips for broadcasters to use to build stronger connections with agency partners and earn their business.

The presentation will be taking place at noon Central on Wednesday, December 9 and features:

Moderator: Christine Travaglini, president, Katz Radio Group
Kathy Doyle, executive vice president, managing director, local investment, MAGNA
Linda Jefferson, senior vice president, group media services, Burrell
Jessica Birkholz, director of media, Media Bridge Advertising

For RAB members, registration for this live-video presentation is free. After the presentation, it will be available for on-demand viewing. To register, click here.

Latest Radio Stories

Audacy Flips WTDY Philadelphia to Country as US 96.5

WTDY (US 96.5) Philadelphia

Audacy has flipped Hot AC WTDY-FM in Philadelphia to Country as "US 96.5," introducing a new destination for Country music listeners in the City of Brotherly Love. The format change took effect Monday, October 19, with the station broadcasting commercial-free through October 24. The new US 96.5 features More

MRC Revokes Nielsen PPM Accreditation in Four Markets

Media Rating Council (MRC)

The Media Rating Council (MRC) has revoked accreditation for Nielsen Audio's Portable People Meter (PPM) ratings services in four major radio markets and denied accreditation for an additional 18 markets, according to its third-quarter 2026 accreditation decisions. The four markets losing accreditation More

WZLX Boston's Carter Alan to Retire After 47 Years

Carter Alan

iHeartMedia Boston has announced that veteran radio personality Carter Alan will retire from Classic Rock WZLX-FM (100.7 WZLX) after 47 years on the Boston airwaves. His final weekday midday show is scheduled for Friday, December 18, 2026. Alan, one of Boston's most recognizable Classic Rock More

Rob Wagman Joins SonicTrek to Lead New CCM Format

Rob Wagman

SonicTrek Media has named veteran programmer and consultant Rob Wagman to lead "Manna," a new localized Contemporary Christian Music (CCM) format featuring veteran radio personality Sparkle as its anchor host. The format is designed to provide stations with a market-specific alternative to traditional More

Connoisseur Relaunches WWUZ as 96.9 The Cannon

WWUZ-FM (96.9 The Cannon) in Fredericksburg, VA

Connoisseur Media has relaunched WWUZ-FM in Fredericksburg, VA, as "96.9 The Cannon," introducing a new identity and expanded Rock format that combines the station's longtime Classic Rock library with rock hits from the past 25 years. The rebranding marks a new chapter for WWUZ, which has served More

Former CBS Radio Executive Rod Calarco Dies at 79

Rod Calarco

Veteran radio executive John Anthony "Rod" Calarco, whose career included nearly three decades at CBS Radio and leadership positions at several major-market stations, died October 12, 2026, of a heart attack. He was 79. Calarco, who divided his time between White Plains, NY, and Naples, FL, spent 28 More

Return to Menu

RAB's New Presentation Features the Agency Perspective

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

RAB's New Presentation Features the Agency Perspective

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®