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RAB's New Presentation Features the Agency Perspective


RAB's Business Unusual
RAB's Business Unusual

As part of RAB's Business Unusual initiative, RAB is announcing an upcoming live-video presentation in its Open for Business live-video series titled "What Agencies Want From Their Media Partners." This session will feature a diverse panel of agency executives who will share challenges, opportunities, ideas and tips for broadcasters to use to build stronger connections with agency partners and earn their business.

The presentation will be taking place at noon Central on Wednesday, December 9 and features:

  • Moderator: Christine Travaglini, president, Katz Radio Group

  • Kathy Doyle, executive vice president, managing director, local investment, MAGNA

  • Linda Jefferson, senior vice president, group media services, Burrell

  • Jessica Birkholz, director of media, Media Bridge Advertising

For RAB members, registration for this live-video presentation is free. After the presentation, it will be available for on-demand viewing. To register, click here.

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