Report: Smart Speaker Share Grows 29% in Two Years

RADIO ONLINE | Thursday, January 21, 2021

Triton Digital

Triton Digital has released new data around the consumption of U.S. AM/FM streams on smart speakers. The firm compared the consumption of U.S. AM/FM streams on smart speakers in December 2018, December 2019, and December 2020, reporting growth of more than 29%. Consumption on mobile remained flat at 48% throughout the two-year period.

Additionally, Triton analyzed share by device type for the same period. The data shows a slight shift to uses of what is classified as Other devices, which includes Apple HomePod, Sonos, Bose, Roku and more, over both Amazon Echo and Google Home, which decreased slightly and remained flat, respectively.

"Streaming radio is one of the top content choices on smart speakers," said Triton Digital President of Market Development John Rosso. "With the rapid adoption of Smart Speakers, it's no surprise that their contribution to the streaming of AM/FM stations is increasing."