Alpha Media Signs Long-Term Deal With vCreative's vPPO

RADIO ONLINE | Wednesday, February 24, 2021

vCreative

vCreative, a provider of media workflow software solutions, has entered into a long-term agreement with Alpha Media. This extends Alpha Media's vPPO service as well as adding the vTrade service across all of its stations nationwide. The solution was developed to provide companies with the ability to easily track, manage, audit and report on trade inventory, eliminating the risk of financial loss due to wasted or expired trade.

"After using vPPO for nearly three years and knowing how it has improved our workflow, I was excited to see vTrade had been added to the family," said Alpha Media Regional Business Manager Stephanie Ross. "The team at vCreative also added an entirely new component to vTrade that will make managing our auctions even better than before. From entering consignments, tracking sales, and printing vouchers with unique IDs, we can now easily and efficiently manage this complex area of our business."

Corporate Director of Traffic Operations Paul Blanding added, "Even before the Covid pandemic hit us all, our company was using vPPO to work collaboratively from multiple locations. We can't imagine how we could easily execute audio trafficking and production as well as our Digital initiatives without vPPO. Thanks, vCreative."

"We are thrilled to be continuing and expanding upon our partnership with Alpha Media," commented vCreative SVP of Sales Mary DelGrande. "vCreative's main objective is to continue to innovate and evolve. The adoption of vTrade and Alpha's renewed commitment to vPPO is proof that we are succeeding.