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Eastlan Ratings Adds New Service in Three New Markets
RADIO ONLINE | Thursday, March 11, 2021 |
Eastlan Ratings announces new service to three additional markets for Spring 2021, including Cumberland MD, Prairie View TX and Syracuse NY. The upstate New York market represents a return of long-time subscriber Galaxy Media. The Spring 2021 books in the three markets will be delivered on July 28.
"Do you still bring your 'Giant Boom Box' to station promotions? Then you should stick with Nielsen," said Galaxy Media President/CEO Ed Levine. "Face it, it's time to change. Eastlan surveys more people and does it for a fraction of the cost. Their research includes all stations. We've got to stop letting a vendor dictate to an entire industry. It's insane and it's just bad business."
"Ed echoes what many local radio broadcasters are telling us," remarked Eastlan Ratings President/CEO Mike Gould. "They're simply not being heard. Our new initiative is "Putting Radio First". Everything we do must be with the intent to help broadcasters tell the true story of local radio's power. We willing accept the responsibility to advocate for local radio. We'll said it before, whether one subscriber or many, we have a moral obligation to present the entire picture of a market."
"We are extremely grateful that broadcasters are willing to commit to our product as our nation begins to re-emerge," added Gould. Just another case in point that broadcasters are an optimistic and resilient breed."
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