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Kagan Offers Broadcast Deal Market Recap for Q4 2021
RADIO ONLINE | Monday, March 14, 2022 |
According to Kagan, the media research unit of S&P Global Market Intelligence, in the absence of hundred-million-dollar deals, Q4's TV deal volume of $105.5 million stands for only 2.3% of 2021's total TV deal volume, but radio's $102.7 million represent 54.2% of the year's radio deal volume.
Three of the year's top-four radio deals were announced in December, giving rise to a slightly more optimistic outlook for 2022. In two transactions, The Walt Disney Company received a total of $24.25 million for its remaining radio stations. VCY America Inc. is going to pay $9.25 million for KESN-FM in the Dallas-Fort Worth market and Good Karma Broadcasting LLC will pay $15 million for Disney's AM stations in New York, Los Angeles and Chicago and for an LMA for WEPN-FM, owned by Emmis Communications.
Also in December, Univision Communications Inc. announced the spin-off of WQBU-FM in New York's Nassau-Suffolk market to Family Stations, Inc. for $9 million.
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