Home Login RADIO ONLINE RSS Facebook
Advertisement

Study: Publishers are Posting Podcasts to YouTube


Podtrac
Podtrac

A new study from Podtrac shows that 22% of Podtrac's top 250 podcasts post full video episodes (people talking on camera) to YouTube that matched the audio episodes posted to RSS (Apple, Spotify, etc). 67% of top audio podcasts post inconsistently or not at all to YouTube, and 11% post audio-only episodes (including static image or waveform visual) there.

YouTube provided Podtrac with total views and unique monthly audience per channel to help answer this question for a sample of Podtrac's top measured weekly podcasts. Podtrac analyzed the availability of podcasts on YouTube among Podtrac's top 250 measured podcasts for February.

  • 67% (167 podcasts) either didn't have a YouTube Channel or had inconsistent or discontinued postings to their channel.

  • 22% (54 podcasts) posted full video episodes (people talking on camera) to YouTube that matched the audio episodes posted to RSS.

  • 11% (29 podcasts) posted audio episodes (including static image or waveform visual) to YouTube.

Podtrac analyzed the subset of its top 250 measured podcasts with a non-seasonal weekly publishing frequency for February 2022, 63 podcasts total.

  • 63% (40 podcasts) either didn't have a YouTube Channel or had inconsistent or discontinued postings to their channel.

  • 32% (20 podcasts) posted full video episodes (people talking on camera) to YouTube that matched the audio episodes posted to RSS.

  • 5% (3 podcasts) posted audio episodes (including static image or waveform visual) to YouTube.

Podtrac then analyzed the audience, downloads and views of the 20 podcasts in this weekly posting sample. The combined RSS download and YouTube view total for February 2022 was 75 million.

  • YouTube contributed an average of 41% of the views and downloads per podcast, Apple 36%, and Spotify 14%.

  • YouTube contributed an average of 35% of unique audience members per podcast, Apple 33%, and Spotify 20%.

Advertisement

Latest Radio Stories

Ross MacLeod Named OM for Alpha Media in Portland OR
Ross MacLeod
Ross MacLeod
Alpha Media Portland names Ross MacLeod as its new Operations Manager. In addition to his leadership duties, MacLeod will also serve as Content Director for News/Talk KXL-FM and Sports outlet KXTG-AM. MacLeod joins the company with a strong programming background, most recently serving as Program Director More

Melissa Chase Departs Audacy Houston Amid Restructuring
Melissa Chase
Melissa Chase
Melissa Chase, Vice President of Programming for Audacy Houston, has exited the company as part of a round of staffing reductions within the cluster. Chase's departure comes alongside the exit of Jay Michaels, who served as Assistant Brand Manager for KHMX (Mix 96.5) and KKHH (95.7 The Spot). Audacy has not More

NYPR Appoints John Rose as Board Chair, Adds Trustees
New York Public Radio (NYPR)
New York Public Radio (NYPR)
New York Public Radio (NYPR) has announced a series of leadership changes, including the appointment of longtime trustee John Rose as Chair of the Board of Trustees, along with the addition of three new board members and two newly named Vice Chairs. John Rose, a Senior Advisor at More
Advertisement

Kannon Launches New Weekday Program ''The Kannon Show''
Kannon
Kannon
Kannon and Kannon Worldwide LLC have announced the debut of "The Kannon Show," a new weekday radio program built for CHR and Hot AC outlets seeking high-energy, personality-driven content and flexibility in programming. Airing weekdays, the show is hosted by Kannon, a veteran radio personality known for his More

Spatz & Casey Exit Mornings at WONE-FM in Akron
Matt Spatz and Amanda Casey
Matt Spatz and Amanda Casey
Rubber City Radio's Classic Rock 97.5 WONE-FM in Akron, OH, has parted ways with morning hosts Matt Spatz and Amanda Casey. The duo had been co-hosting the station's morning show since January 2021, following the retirement of longtime local radio veteran Jeff Kinzbach. Later that year, Spatz was promoted to More

Salem Media Group Launches ''The Scott Jennings Show''
Scott Jennings
Scott Jennings
Salem Media Group has announced the debut of "The Scott Jennings Show," a new weekday program joining the Salem Radio Network (SRN) lineup beginning Monday, July 14. The one-hour show will air from 2-3pm ET and will also be available on-demand via the Salem Podcast Network (SPN). Jennings, a conservative More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement