Report: Digital Makes The AM/FM Radio Plan Better

Cumulus Media

New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grows. This week's Cumulus Media | Westwood One Audio Active Group blog makes the case for using AM/FM radio and digital in conjunction with each other for positive campaign effect.

Advertising Research Foundation: Spending across multiple platforms delivers greater ROI than any single platform
World Advertising Research Center (WARC): The greater the number of media platforms, the greater the marketing effectiveness
Nielsen: Reach is the strongest media sales driver and the foundation of media effectiveness
Nielsen Scarborough: Digital and AM/FM radio work so well together because their audience profile is very similar
Campaign reach grows +13% to +20% when digital (online video and social) is added at a 20% increase to an AM/FM radio plan
AM/FM radio is a reach accelerator: Campaign reach soars +27% to +94% when AM/FM radio is added to a digital-only plan at a 20% budget increase
The greatest reach increase comes from adding AM/FM radio to small digital budgets
Nielsen Media Impact: Campaign reach explodes when AM/FM radio is introduced into a TV and digital media plan

Latest Radio Stories

Radio Trust Stands Out in AI-Driven Media Era

Katz Radio Group

As artificial intelligence continues to reshape the media landscape, a new challenge is emerging for both consumers and advertisers: trust. According to a new post from Katz Radio Group, the rapid rise of AI-generated content -- from articles and images to voices and ad campaigns -- More

Casey Carter Named PD of WQIK Jacksonville

Casey Carter

iHeartMedia Jacksonville has named Casey Carter Program Director of Country 99.1 WQIK, effective immediately, while also appointing Heath West as the station's new afternoon host. In her new role, Carter will oversee all programming for WQIK, including talent development, brand strategy and coordination More

Midwest Communications to Acquire NRG WI Stations

Midwest Communications

Midwest Communications Inc., through its affiliate WRIG, Inc., has reached an agreement to acquire a radio group in Wisconsin from NRG Media LLC. An application for the transfer of licenses is being filed with the FCC. Terms were not disclosed. The transaction includes stations More

Phantom Producer 2.0 Adds Multitrack Editing

Phantom Producer

Phantom Producer has launched version 2.0 of its platform, introducing a redesigned user interface and new multitrack editing capabilities aimed at radio producers and audio creators. At the core of the update is a new MultiTrack Editor designed to streamline production workflows. The feature allows More

Bob Kingsley Countdown Classics Launches on iHeart

Bob Kingsley's Countdown Classics

iHeartRadio has launched "Bob Kingsley's Countdown Classics," a new streaming station dedicated to the late country radio icon and his long-running countdown program. The station debuts on what would have been Kingsley's 86th birthday, honoring the National Radio Hall of Fame and More

WXPN's Kathy O'Connell to Retire, Ending Kids Corner

Kathy O'Connell

Kathy O'Connell, longtime host at WXPN/Philadelphia, has announced her retirement after more than four decades at the University of Pennsylvania AAA outlet, bringing an end to the Peabody Award-winning "Kids Corner." The program's final shows are scheduled to air in June. O'Connell shared the news More

Return to Menu

Report: Digital Makes The AM/FM Radio Plan Better

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Report: Digital Makes The AM/FM Radio Plan Better

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®