Nielsen to Market Share of Ear and Edison Podcast Metrics

RADIO ONLINE | Tuesday, January 31, 2023 | 4:09pm CT

Nielsen will market Edison Research's Share of Ear and Edison Podcast Metrics services to advertising agencies. Share of Ear provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content. Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.

Nielsen is committed to providing a complete view of the unduplicated audience across multiple platforms. Edison services will be offered as part of Nielsen's portfolio of audio and podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies, that support investment decisions in the ever-changing podcast ecosystem.

"The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together," said Nielsen Agency and Advertiser-direct businesses head Jon Kaiser. "Edison's insights are best in class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience."

"Share of Ear and Edison Podcast Metrics provide advertising agencies and clients with incredibly rich data about the total audio universe," added Edison Research President Larry Rosin. "We are excited to work with Nielsen to grow the audio space by providing information about the total audio audience to planners and buyers."

The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 and older in the U.S. and are updated four times a year. Agencies interested in learning more about Share of Ear and Edison Podcast Metrics should contact a Nielsen representative.