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Panelists Revealed for Radio Works for Tourism Presentation
RADIO ONLINE | Monday, February 6, 2023 |
As part of RAB's continued "Radio Works" initiative, the Radio Works live presentation series will continue in 2023 with the first "Radio Works for Tourism." Participating in the live presentation are Destination Analysts Senior Vice President Kimberly Vince-Cruz who will present "The State of the American Traveler" and share an overall outlook for travel and consumer desires as they consider traveling in 2023, which will help broadcasters better understand this advertising category.
Additionally, Bursch Travel Agency Director of Marketing Gretchen Winters will provide the client perspective with a case study on her company's success with radio. She will also discuss what goes into building long-term relationships with travel agencies that will help gear attendees with ideas for how they can prospect their local clients.
This session will take place at noon CT on Wednesday, February 8. Registration for this presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.
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