Podcasts, AM/FM Radio Equal 90% of Tuning Minutes
| RADIO ONLINE | Monday, July 1, 2024 |
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 Cumulus Media and Westwood One |
Cumulus Media | Westwood One's Audio Active Group blog outlines key findings from the just released Q1 2024 study. In a typical day, ad-supported digital audio reaches only a third of America while AM/FM radio reaches two-thirds of America. Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio. Between ad-supported Pandora and AM/FM radio, most people only listen to AM/FM radio.
Podcasts and AM/FM radio represent nearly 90% of tuning minutes. With a towering in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase, while among registered voters across the political spectrum, AM/FM radio is the dominant ad-supported audio platform.
Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio.
