RAB to Host Webinar on Nielsen Audio's Measurement

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) has announced an upcoming webinar entitled "Better Together in 2025: A Unified Approach to Nielsen's Measurement Modernization," scheduled for January 29 at noon CT. This event marks the first in a series of live online presentations aimed at exploring the impact of Nielsen Audio's recent shift to a 3-minute qualifier for radio metrics.

RAB President and CEO Mike Hulvey will lead the webinar, featuring insights from C-Suite executives across the radio industry. The session is designed to equip radio broadcasters and advertisers with strategies to effectively harness this change, showcasing radio's enduring value from local markets to national investors.

The webinar is open to all professionals within the radio and advertising sectors. Interested parties are encouraged to register to gain access to this critical discussion on adapting to Nielsen's updated measurement standards and to explore tools that will enhance their engagement with audiences and advertisers alike. To register, click here.

Latest Radio Stories

Valentine Returns to Hubbard as Alexandria-Wadena GM

Kris Valentine

Hubbard Radio has named Kris Valentine as General Manager of its Alexandria and Wadena, MN operations, returning him to the markets where he served as Operations Manager from 2020 to 2023. He and his wife, Chelsea, will also bring the "Kris & Chelsea" show back to mornings on Country KIKV-FM (100.7 KIK-FM). More

Cumulus Plans ZoneCasting Launch at Boston's WXLO

WXLO-FM (104.5 XLO) in Boston

Cumulus Media plans to introduce ZoneCasting technology at WXLO-FM (104.5 XLO) in Boston during the first quarter of 2027, enabling the station to air different commercials simultaneously in separate geographic portions of the market. The deployment, announced in partnership with Aktira, will allow WXLO More

Pacific Media Group Names Grimes Radio Division President

Sherri Hamamura Grimes

Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager

Matt ''Brodie'' Lesley

SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening

iHeartRadio

iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

Return to Menu

RAB to Host Webinar on Nielsen Audio's Measurement

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

RAB to Host Webinar on Nielsen Audio's Measurement

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®