RAB to Host Webinar on Nielsen Audio's Measurement

RADIO ONLINE | Tuesday, January 21, 2025 | 3:57pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) has announced an upcoming webinar entitled "Better Together in 2025: A Unified Approach to Nielsen's Measurement Modernization," scheduled for January 29 at noon CT. This event marks the first in a series of live online presentations aimed at exploring the impact of Nielsen Audio's recent shift to a 3-minute qualifier for radio metrics.

RAB President and CEO Mike Hulvey will lead the webinar, featuring insights from C-Suite executives across the radio industry. The session is designed to equip radio broadcasters and advertisers with strategies to effectively harness this change, showcasing radio's enduring value from local markets to national investors.

The webinar is open to all professionals within the radio and advertising sectors. Interested parties are encouraged to register to gain access to this critical discussion on adapting to Nielsen's updated measurement standards and to explore tools that will enhance their engagement with audiences and advertisers alike. To register, click here.