RAB Presents Live Presentation ''The Ad Perspective''

Radio Advertising Bureau (RAB)

Radio Advertising Bureau's (RAB) upcoming One Voice for Radio presentation, entitled "The Ad Perspective," will explore the evolving role of audio and radio in agency media strategies, with a focus on the impact of Nielsen Audio Measurement Modernization on advertisers. The event will be hosted by RAB President & CEO Mike Hulvey on Thursday, February 27 at 12pm CT.

Panelists include:

Diana Anderson - SVP, Group Director, National Audio & Local Digital Activation, Carat USA
Mark Mandell - Director, IPG Mediabrands
Bernie Shimkus - VP, Director of Research & Consumer Insights, Harmelin Media
Naomi Smolevitz - Director & Head of Streaming Audio, OMD

The discussion will provide insights into how agencies view audio advertising and the opportunities arising from Nielsen's measurement updates. Attendees will gain a deeper understanding of how to align with agency and client strategies in this shifting landscape.

The event is open to professionals in radio, advertising, and media planning. For more details and to register, click here.

Latest Radio Stories

SiriusXM Names Tubi's Anjali Sud CEO, Succeeding Witz

Anjali Sud

SiriusXM has named Tubi CEO Anjali Sud its next Chief Executive Officer, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly six years as CEO and will remain an adviser to the company through the end of 2027. Sud has served as an independent director on SiriusXM's More

WTMX Team Helps Raise $311,121 to Fight Breast Cancer

WTMX-FM (101.9 The Mix) Chicago

WTMX-FM (101.9 The Mix) in Chicago says its "Men of the Mix" team helped raise $311,121 for the American Cancer Society's Men Wear Pink campaign, finishing first among Chicago teams in total funds raised. Now in its seventh year, the station's effort is led by "The Morning Mix" More

P1 Study: Christmas Fans Favor Later Radio Start

P1 Media Group

Christmas classics remain strong listener favorites, but a growing majority would prefer radio stations to wait until Thanksgiving or later before switching to all-holiday programming, according to P1 Media Group's 2026 "America's Top 100 Christmas Songs" study. The nationwide survey, sponsored by More

Nielsen: Radio, Podcasts Capture 83% of Ad-Supported Audio

Nielsen

Radio and podcasts accounted for 83% of daily ad-supported audio listening time in the third quarter of 2026, according to Nielsen's latest edition of "The Record," which draws on Nielsen and Edison Research data. U.S. consumers spent an average of three hours and 55 minutes More

Newsmax to Buy Miami's WAQI, WQBA for $1.8 Million

Newsmax Radio

Newsmax has confirmed plans to acquire Miami AM stations WAQI (710 Radio Mambi) and WQBA (1140) from Latino Media Network for a reported $1.8 million. The deal would mark Newsmax's entry into radio station ownership. The company expects to begin operating and programming the stations in the coming months, More

WDAS, Power 99 Team Up for 1,000-Turkey Giveaway

WDAS-FM and WUSL-FM Philadelphia

iHeartMedia's WDAS-FM and WUSL-FM (Power 99) in Philadelphia are partnering with 1-800-TruckWreck to distribute 1,000 free turkeys to local families ahead of Thanksgiving. The community giveaway will take place Monday, November 9, from 2-6pm at Sharon Baptist Church, 3955 Conshohocken Avenue in Philadelphia. More

Return to Menu

RAB Presents Live Presentation ''The Ad Perspective''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

RAB Presents Live Presentation ''The Ad Perspective''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®