RAB Presents Live Presentation ''The Ad Perspective''
| RADIO ONLINE | Friday, February 21, 2025 | 3:08pm CT |
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 Radio Advertising Bureau (RAB) |
Radio Advertising Bureau's (RAB) upcoming One Voice for Radio presentation, entitled "The Ad Perspective," will explore the evolving role of audio and radio in agency media strategies, with a focus on the impact of Nielsen Audio Measurement Modernization on advertisers. The event will be hosted by RAB President & CEO Mike Hulvey on Thursday, February 27 at 12pm CT.
Panelists include:
- Diana Anderson - SVP, Group Director, National Audio & Local Digital Activation, Carat USA
- Mark Mandell - Director, IPG Mediabrands
- Bernie Shimkus - VP, Director of Research & Consumer Insights, Harmelin Media
- Naomi Smolevitz - Director & Head of Streaming Audio, OMD
The discussion will provide insights into how agencies view audio advertising and the opportunities arising from Nielsen's measurement updates. Attendees will gain a deeper understanding of how to align with agency and client strategies in this shifting landscape.
The event is open to professionals in radio, advertising, and media planning. For more details and to register, click here.
