RAB Presents Live Presentation ''The Ad Perspective''

Radio Advertising Bureau (RAB)

Radio Advertising Bureau's (RAB) upcoming One Voice for Radio presentation, entitled "The Ad Perspective," will explore the evolving role of audio and radio in agency media strategies, with a focus on the impact of Nielsen Audio Measurement Modernization on advertisers. The event will be hosted by RAB President & CEO Mike Hulvey on Thursday, February 27 at 12pm CT.

Panelists include:

Diana Anderson - SVP, Group Director, National Audio & Local Digital Activation, Carat USA
Mark Mandell - Director, IPG Mediabrands
Bernie Shimkus - VP, Director of Research & Consumer Insights, Harmelin Media
Naomi Smolevitz - Director & Head of Streaming Audio, OMD

The discussion will provide insights into how agencies view audio advertising and the opportunities arising from Nielsen's measurement updates. Attendees will gain a deeper understanding of how to align with agency and client strategies in this shifting landscape.

The event is open to professionals in radio, advertising, and media planning. For more details and to register, click here.

Latest Radio Stories

Disney, ABC Sue FCC Over Early License Renewals

ABC

The Walt Disney Co. and ABC have filed a federal lawsuit against the FCC seeking to halt an accelerated license renewal process for eight ABC-owned television stations, alleging the agency is using its regulatory authority to retaliate against the network over its programming and editorial decisions. The More

Aiir Scheduler Adds Automatic Music Log Scheduling

Aiir

Aiir has added automatic music log scheduling and exporting to Aiir Scheduler, its web-based music scheduling platform, allowing radio stations to generate and deliver music logs to their playout systems without daily staff intervention. The new functionality enables stations to automatically create and More

The Yacht Club Adds First International Affiliate

The Yacht Club

"The Yacht Club with Meredith Marx" is expanding its affiliate roster, adding several U.S. stations along with its first international outlet in the Cayman Islands. Recent additions to the three-hour weekly Yacht Rock program include WEBR Niagara Falls/Buffalo, NY; WGFT Youngstown, OH; WFRT/WKYL More

Cox Urges FCC to Ease Local Radio Ownership Rules

Cox Media Group

Cox Media Group is urging the FCC to eliminate or significantly reform its local radio ownership limits, arguing that the regulations no longer reflect the competitive environment facing broadcasters. CMG Radio President Rob Babin, Senior Vice President and Associate General Counsel Alysia Long and More

Alissa Pollack Named President of Mediabase

Alissa Pollack

RCS Worldwide has promoted Alissa Pollack to President of Mediabase, expanding her leadership responsibilities across the music data and analytics company. Pollack will retain her current role as President of Global Music Marketing at iHeartMedia while leading Mediabase's strategic direction, global More

Study: AM/FM Radio Adds Reach Across Media Plans

Cumulus Media | Westwood One

AM/FM radio can generate significant incremental audience reach when added to digital, social media and television advertising campaigns, according to an analysis of new data from MRI-Simmons, Edison Research and Nielsen. The findings are examined by Cumulus Media and Westwood One Audio Active Group More

Return to Menu

RAB Presents Live Presentation ''The Ad Perspective''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

RAB Presents Live Presentation ''The Ad Perspective''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®