NRRC Welcomes New Natl. Radio Network & Syndication Members
| RADIO ONLINE | Monday, July 14, 2025 | 10:59am CT |
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 The Network Radio Research Council (NRRC) |
The Network Radio Research Council (NRRC) has announced the addition of leading research professionals from several major national audio companies, including Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media. The expansion brings a broader range of perspectives to the NRRC as it works to enhance the accuracy and relevance of national radio audience measurement.
The NRRC, a coalition of network radio vendors and subscribers, is focused on improving the methods used to measure how Americans engage with radio and audio content. The expansion comes at a time when national radio reaches more Americans than traditional linear television, prompting renewed emphasis on transparent and adaptable measurement standards.
"As the ways people consume audio continue to evolve, it is critical that audience measurement adapts to accurately capture these changes," said Scott Anekstein, Vice President of Research at Cumulus Media | Westwood One and current NRRC Chair. "Expanding our roundtable of national radio leaders allows us to collectively assess and advance measurement practices with a unified voice."
Maria Barva, Senior Director of Ad Sales Research at Premiere Networks and 2024 NRRC Chair, added, "We are thrilled to welcome these esteemed media companies to the NRRC. Their expertise will enrich discussions on the future of audio measurement, ensuring that national radio and audio platforms have access to reliable, reflective data that supports industry growth."
Audacy Networks' Len Klatt emphasized the importance of broad collaboration in adapting to the rapidly evolving audio environment: "The NRRC's commitment to strengthening and diversifying audience measurement is more important than ever. By bringing together industry expertise and perspectives, we are ensuring that network radio remains at the forefront of accurate, comprehensive research."
With its expanded membership, the NRRC aims to stay ahead of media consumption trends, ensuring that measurement tools evolve alongside the growing diversity of audio listening habits.
