Toyota Takes Top Spot in June Podcast Ad Spend

RADIO ONLINE | Thursday, July 24, 2025 | 4:48pm CT

Magellan AI

Toyota led all podcast advertisers in June 2025, investing an estimated $5.71 million across the medium, according to new rankings from Magellan AI. The automaker's increased spend helped reinforce the Sports genre's dominance in podcast advertising, with the majority of top-spending brands focusing their buys on that category.

Of the 15 highest-spending advertisers in June, 11 placed the bulk of their ads in Sports-related podcasts. Amazon came in second with $5.21 million in estimated spend, also leaning into the Sports genre despite a slight decrease from May. Online therapy brand BetterHelp followed with $5.18 million in Comedy podcast placements, maintaining a strong presence despite a dip in investment.

Fashion brand Quince saw a notable gain, spending $4.69 million to secure the No. 4 position, with its ads focused in the TV & Film category. T-Mobile rounded out the top five, increasing its spend to $4.46 million in Sports podcasts.

Other brands boosting their audio advertising budgets included Apple ($4.19 million), State Farm ($4.13 million), and Wells Fargo ($3.41 million), all of whom directed most of their buys toward Sports content. SimpliSafe ($3.53 million) opted for Comedy, while Shopify ($4.13 million), though still in the top 10, cut back slightly and focused on News podcasts.

The rest of the top 15 included LinkedIn, FanDuel, DraftKings, Unilever, and The Walt Disney Company. While most of these brands favored Sports podcasts, several-including FanDuel, DraftKings, and Unilever-reduced their overall ad spend from May. Disney, on the other hand, ramped up its investment, reaching $2.47 million.

Top 15 Podcast Advertisers - June 2025 (Estimated Spend):

• Toyota - $5.71M (Sports)
• Amazon - $5.21M (Sports)
• BetterHelp - $5.18M (Comedy)
• Quince - $4.69M (TV & Film)
• T-Mobile - $4.46M (Sports)
• Apple - $4.19M (Sports)
• Shopify - $4.13M (News)
• State Farm - $4.13M (Sports)
• SimpliSafe - $3.54M (Comedy)
• Wells Fargo - $3.41M (Sports)
• LinkedIn - $3.35M (Sports)
• FanDuel - $3.33M (Sports)
• DraftKings - $3.21M (Sports)
• Unilever - $3.11M (Sports)
• Walt Disney Co. - $2.47M (Sports)

Magellan AI also highlighted the advertisers with the largest percentage increase in spend compared to the prior month. Domino's Pizza topped that list with a staggering 44,107% increase-jumping from $1,400 in May to over $618,000 in June.

Other brands making significant moves included:

• IBM - up 4,218% to $954,000
• Redfin - up 1,567% to $1.05 million
• Root Insurance - up 1,176% to $1.38 million
• ezCater - up 1,273% to $575,000
• CELSIUS - up 1,085% to $500,000

Several advertisers also made their podcast ad debuts or returned after a hiatus, including Telebrands, Experian, FuturHealth, and Guardian Bikes. The report, which tracks advertising across the top 3,000 podcasts on Apple Podcasts in the U.S., uses Magellan AI's proprietary model to estimate spend, frequency, and genre focus. The June rankings further confirm Sports as a key draw for top-tier brands and a driving force behind podcast advertising growth.