Home Login RADIO ONLINE RSS Facebook
Advertisement

Enrique Santos Joins La Z 105.3/Atlanta for Morning Drive


Enrique Santos
Enrique Santos

Hispanic radio personality Enrique Santos will anchor mornings on iHeartMedia Regional Mexican WBZY-FM (La Z 105.3)/Atlanta. The Tu Manana con Enrique Santos morning show will air weekdays from 6-10am, beginning October 10. As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Program Director Orlando Rosa. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," added Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts combine humor, social satire and political commentary. Throughout his career, Santos has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, and the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteered as a Reserve Police officer for The City of Miami Police Department.

Advertisement

Latest Radio Stories

AM/FM Radio Leads In-Car Listening Among EV Users
Edison Research at SSRS
Edison Research at SSRS
AM/FM radio continues to account for the largest share of in-car audio listening among Americans, including electric vehicle (EV) drivers and passengers, although its share is notably lower among EV users, according to new findings from Edison Research's Share of Ear study. The research, presented during More

RTDNA Survey Finds Modest Gains in Radio News Staffing
RTDNA
RTDNA
Radio newsroom staffing showed modest improvement in 2025, with the median number of full-time news employees returning to two after declining the previous year, according to the latest RTDNA/Newhouse School at Syracuse University Survey. The annual survey found that the average More

Podmerse Launches Podcast Sponsorship Database
Podmerse
Podmerse
Podmerse has launched a publicly available podcast sponsorship database designed to help podcasters identify potential advertisers and provide media buyers with information about where competing brands are placing their podcast advertising. The platform tracks more than 2 million More
Advertisement

Triton Digital Completes First AI-Driven Audio Ad Buy
Triton Digital
Triton Digital
Triton Digital has completed what it describes as the audio industry's first fully automated, agent-to-agent advertising transaction using its newly launched Seller Agent. The campaign was executed with Talpa Media, digital agency Draft Digital and advertiser Otrium. According to More

Brandon 'Scoop B' Robinson to Launch Media Network
Scoop B and Crossover Media Group
Scoop B and Crossover Media Group
Sports journalist and national basketball insider Brandon "Scoop B" Robinson has announced plans to launch a multimedia digital network in early 2027, featuring original audio and video programming focused on sports, entertainment, music and lifestyle culture. The More

WNBU to Launch All-Christmas Format November 1
WBNU-FM Greenville NC
WBNU-FM Greenville NC
Inner Banks Media has announced that WNBU (94.1 FM) along the North Carolina coast and its 102.7 FM signal in Greenville will switch to an all-Christmas music format beginning Sunday, November 1, bringing nearly two months of holiday programming to listeners across Eastern More

Return to Menu

Advertisement

Advertisement

Advertisement