Home Login RADIO ONLINE RSS Facebook
Advertisement

Enrique Santos Joins La Z 105.3/Atlanta for Morning Drive


Enrique Santos
Enrique Santos

Hispanic radio personality Enrique Santos will anchor mornings on iHeartMedia Regional Mexican WBZY-FM (La Z 105.3)/Atlanta. The Tu Manana con Enrique Santos morning show will air weekdays from 6-10am, beginning October 10. As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Program Director Orlando Rosa. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," added Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts combine humor, social satire and political commentary. Throughout his career, Santos has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, and the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteered as a Reserve Police officer for The City of Miami Police Department.

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More
Advertisement

Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Nielsen Names Julie DeTraglia Insights Chief
Julie DeTraglia
Julie DeTraglia
Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

Cumulus Renews ''John Phillips Show'' on KABC & KFSO
John Phillips & Randy Wang
John Phillips & Randy Wang
Cumulus Media has renewed "The John Phillips Show" under a new multi-year agreement, keeping the afternoon talk program on KABC and KSFO. Hosted by John Phillips and Randy Wang, the show airs weekdays from 12-3pm on the News/Talk outlets serving Los Angeles and San Francisco. Phillips, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement