Home Login RADIO ONLINE RSS Facebook
Advertisement

Enrique Santos Joins La Z 105.3/Atlanta for Morning Drive


Enrique Santos
Enrique Santos

Hispanic radio personality Enrique Santos will anchor mornings on iHeartMedia Regional Mexican WBZY-FM (La Z 105.3)/Atlanta. The Tu Manana con Enrique Santos morning show will air weekdays from 6-10am, beginning October 10. As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Program Director Orlando Rosa. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," added Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts combine humor, social satire and political commentary. Throughout his career, Santos has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, and the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteered as a Reserve Police officer for The City of Miami Police Department.

Advertisement

Latest Radio Stories

Digital Ads Reach $2.3 Billion, Stabilizing Radio Revenue
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
Digital advertising revenue totaled $2.3 billion in 2025, accounting for nearly one-quarter of all radio industry ad sales and helping stabilize overall revenue, according to the 14th Annual Digital Benchmarking Report from Radio Advertising Bureau (RAB), produced by Borrell Associates Inc. The report More

MARC Radio Expands Florida Footprint With Five Stations
MARC Radio
MARC Radio
MARC Radio has expanded its Florida presence with the acquisition of five mid-coastal radio stations stretching from Melbourne to Stuart, extending the company's reach to more than 100 miles along Interstate 95. The deal brings MARC Radio's total station count to 16 and adds a mix of AC, Country, and More

Stewart Named SVP of Programming at iHeartMedia Tucson
Bill Stewart
Bill Stewart
iHeartMedia Tucson has named Bill Stewart Senior Vice President of Programming, effective immediately. In his new role, Stewart will oversee programming for all eight iHeartMedia Tucson brands across music, talk, and news formats, including 93.7 KRQ. He will report to Tony Manero, Area Senior Vice President More
Advertisement

iHeartMedia Las Vegas Flips KYMT-FM to NEON 93.1
KYMT-FM (NEON 93.1) Las Vegas
KYMT-FM (NEON 93.1) Las Vegas
iHeartMedia Las Vegas flips Rock KYMT-FM (93.1 The Mountain) to NEON 93.1, a new high-energy format that launched immediately across the Las Vegas market. Branded to mirror the city's fast pace, NEON 93.1 features a broad, hit-driven mix spanning pop, rock, and hip-hop. The playlist includes artists such More

Local Storm Center Partners with WBBX-FM 106.1
Local Storm Center
Local Storm Center
Local Storm Center has announced a new partnership with WBBX-FM (B106.1 - Delmarva Gold) Pocomoke City, serving Maryland's Lower Eastern Shore and the broader Delmarva Peninsula. Under the agreement, Local Storm Center will provide locally focused, market-specific weather forecasts tailored to WBBX-FM's More

NextKast Launches Built-In Traffic, Billing System
NextTraffic
NextTraffic
NextKast has announced the launch of NextTraffic, a new built-in traffic and billing system designed to streamline operations and reduce costs for independent radio broadcasters. Fully integrated into the NextKast OnAir platform, NextTraffic is positioned as a complete More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement