Home Login RADIO ONLINE RSS Facebook
Advertisement

Enrique Santos Joins La Z 105.3/Atlanta for Morning Drive


Enrique Santos
Enrique Santos

Hispanic radio personality Enrique Santos will anchor mornings on iHeartMedia Regional Mexican WBZY-FM (La Z 105.3)/Atlanta. The Tu Manana con Enrique Santos morning show will air weekdays from 6-10am, beginning October 10. As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Program Director Orlando Rosa. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," added Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts combine humor, social satire and political commentary. Throughout his career, Santos has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, and the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteered as a Reserve Police officer for The City of Miami Police Department.

Advertisement

Latest Radio Stories

Scott Masteller to Retire from 97.5 The Fanatic
Scott Masteller
Scott Masteller
Beasley Media Group has announced that Scott Masteller, Program Director of WPEN-FM (97.5 The Fanatic) in Philadelphia, will retire December 31, concluding a radio career spanning more than 45 years. Masteller joined The Fanatic more than three years ago and has played a key role in the sports station's More

Tim Dukes Joins Collective Heads as Partner
Tim Dukes
Tim Dukes
Collective Heads has named veteran radio programmer and media executive Tim Dukes as its newest partner, adding more than four decades of programming and senior management experience to the multi-platform consulting and marketing group. Dukes most recently served as President of Hope Media Group from 2024 More

America's Morning News to Launch September 21
America's Morning News
America's Morning News
A new nationally syndicated morning news program, "America's Morning News," will launch Monday, September 21, providing stations with a replacement option following the conclusion of "America in the Morning." The weekday program, produced by AccuMinute and distributed by Talk Media Network, will More
Advertisement

Audacy Study Finds New Rules for Podcast Advertising
''The New Rules of Podcast Advertising''
''The New Rules of Podcast Advertising''
Audacy has released a new "State of Audio" report that challenges some traditional assumptions about podcast advertising, finding that audience trust, host expertise and engagement can be more important to advertisers than the sheer size of a show's audience. "The New Rules of More

Beasley Deploys Futuri AI Platform Companywide
Beasley Media and Futuri
Beasley Media and Futuri
Beasley Media Group has deployed Futuri's TopLine Enterprise AI revenue intelligence platform across all of its markets under a multiyear agreement aimed at enhancing the company's sales process and providing local advertisers with more data-driven marketing strategies. The companywide rollout gives More

Study: ROI Focus Can Undercut Advertising Growth
Cumulus Media | Westwood One
Cumulus Media | Westwood One
An advertising industry's increasing focus on return on investment may actually be working against sales and profit growth, according to research examined in a new Cumulus Media | Westwood One Audio Active Group blog post. Pierre Bouvard, Chief Insights Officer of the Cumulus Media/Westwood One Audio More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement