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Beasley to Flip KBET/Las Vegas to Sports Format


Beasley Broadcast Group's Classic Country KBET-AM/Las Vegas is planning a flip to Sports. Pat Casale and Jimmy Tuma will host a local sports/talk show, while the station inks a two-year deal to become an affiliate of the Los Angeles Dodgers radio network. The remainder of the station's programming will convert to Sports over the next 2-3 months.

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Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More
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Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Nielsen Names Julie DeTraglia Insights Chief
Julie DeTraglia
Julie DeTraglia
Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

Cumulus Renews ''John Phillips Show'' on KABC & KFSO
John Phillips & Randy Wang
John Phillips & Randy Wang
Cumulus Media has renewed "The John Phillips Show" under a new multi-year agreement, keeping the afternoon talk program on KABC and KSFO. Hosted by John Phillips and Randy Wang, the show airs weekdays from 12-3pm on the News/Talk outlets serving Los Angeles and San Francisco. Phillips, More

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