WIXC, WWBA Now Available Through Mobile Phones
News/Talk WIXC-AM/Melbourne, aka "The Space Coast's Big Talker," is now available on any mobile phone, as is co-owned News/Talk WWBA-AM/Tampa. Both deals are through partnerships with AudioNow. Mobile phone listeners simply call a pre-determined number. No smart phones, downloads, or data plans are required as any cell phone will work.
"Listening to radio on mobile phones needs to be as simple and reliable as turning on a radio and that is what distinguishes our technology from the rest of the industry," said Elan Blutinger, a Managing Director of AudioNow. "Why download radio when you can dial it direct?"
"As the Space Coast's most innovative talk radio station, 1060 WIXC is focused on the future, looking for ways to give our listeners access to our programming on their mobile phones," said Genesis CEO Bruce Maduri, the owner of both WIXC and WWBA. "News Talk 820 is always looking for ways to reach our listeners in a mobile world by making it easier to tune into their favorite shows, at any time," he added.
