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Salvadore Exits Cumulus/San Francisco as SVP/MM


Cumulus Media Partners/San Francisco Senior VP/Market Manager Tony Salvadore is out in a cost-cutting move. Salvadore had been with cluster-mate Sports KNBR-AM for over 20 years. In recent years as Market Manager, he also oversaw KFOG-FM, KSAN-FM (The Bone) and KTCT-AM. KNBR Program Director Lee Hammer is named interim GM.

Group VP/Director of Sales Peter Schwartz is a likely candidate for the Market Manager position reports San Francisco Chronicle's Rich Lieberman. He joined the company in June, 2008 from CBS Radio/San Diego where he was GSM, then VP/GM of AC KYXY-FM and Hot AC KCSF-FM for eight years.

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New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More
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Mary Louise Kelly Stepping Down as NPR Host
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
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Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

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HMC Raises Concerns Over Transfer of SBS
Hispanic Marketing Council (HMC)
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