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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

SBS Promotes Andrew Frausto to Los Angeles GSM
Andrew Frausto
Andrew Frausto
Spanish Broadcasting System (SBS) has promoted Andrew Frausto to General Sales Manager for its Los Angeles operations, effective immediately. Frausto, who joined SBS Los Angeles in 2024 as Local Sales Manager, will now oversee all sales operations for the company's Los Angeles properties, including regional More

Mike Fabian Named Cumulus Boise Market Manager
Mike Fabian
Mike Fabian
Cumulus Media has appointed Mike Fabian as Vice President/Market Manager for its cluster in Boise, ID. Fabian joins Cumulus from Townsquare Media, where he has served as Chief Revenue Officer/Market President in Sierra Vista, AZ, since 2022. Prior to that role, he spent more than 12 years with Cherry Creek More

Global Study Highlights Audio's Marketing Power
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
A new global study unveiled at the Cannes Lions International Festival of Creativity is making a strong case for audio advertising, with research showing campaigns that include audio deliver significantly stronger business and brand outcomes than those that do not. For the first time, the leading More
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Kyle Youmans Named New Voice of the Ravens
Kyle Youmans
Kyle Youmans
The Baltimore Ravens have named Kyle Youmans as the new "Voice of the Ravens," succeeding longtime play-by-play announcer Gerry Sandusky, who retired in April after 20 seasons in the role. Youmans will serve as the team's radio play-by-play announcer for in-season broadcasts and call Ravens preseason More

CRB Webinar Examines Country Music Generations
CRS360
CRS360
Country Radio Broadcasters (CRB) has released the latest edition of its CRS360 webinar series, offering new research into how country music fans of different generations view traditional and contemporary country music, as well as the growing number of country-pop collaborations. More

Lady Vee Returns to Kixie 107 in Jackson MS
Lady Vee
Lady Vee
WKXI-FM (Kixie 107) in Jackson, MS welcomes back longtime air personality Lady Vee, who returns to the station's lineup after a brief retirement. Beginning this week, listeners can once again hear Lady Vee weekdays starting at 9am as she resumes her role on the station. Known throughout Mississippi and More

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