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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Skyview Networks Makes Executive Leadership Changes
Andrew Kalb
Andrew Kalb
Skyview Networks has announced a series of executive leadership changes and a key new hire as the company restructures its organization to support future growth, improve operational alignment and strengthen its strategic focus. The changes, announced by President, CEO and Chairman Steve Jones during a More

Audacy to Receive $20 Million for St. Louis Cluster
Audacy
Audacy
Audacy will receive $20 million for the sale of its six-station St. Louis radio cluster to Hoffmann Media Group, according to an asset purchase agreement filed with the Federal Communications Commission. The filing provides the first public disclosure of the transaction's financial terms since the More

Study: AM/FM Radio Key to Reaching Dodge Drivers
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Cumulus Media | Westwood One's Audio Active Group says AM/FM radio remains the dominant advertising platform for reaching both current Dodge owners and prospective buyers, according to a new analysis of Edison Research's latest "Share of Ear" data. In a new blog post, Pierre Bouvard examines listening More
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Case Study Shows Magellan AI Boosts Audio Campaign ROI
Magellan AI
Magellan AI
A new case study from Magellan AI highlights how performance marketing agency Direct Results used the company's measurement and verification platform to improve campaign performance, streamline workflow and increase digital audio investment for clients. Direct Results, More

Vuhaus Group Adds The SoCal Sound Los Angeles
KCSN (The SoCal Sound) in Los Angeles
KCSN (The SoCal Sound) in Los Angeles
VuHaus Group has added KCSN (The SoCal Sound) in Los Angeles as its newest affiliate, expanding the public media music network's national platform for local artist discovery and performance content. The SoCal Sound now has a dedicated page on the NPR Live Sessions website, where More

Tony B Returns to B101.5 for Afternoon Drive
Tony B
Tony B
Hot AC WBQB-FM (B101.5) in Fredericksburg, VA, has named veteran local broadcaster Tony Bennett, aka Tony B, as its new afternoon host. He will debut from 3-7pm on Monday, July 20. Tony B succeeds longtime afternoon personality Trapper Young, who last month moved to mornings on co-owned More

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