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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

FCC, iHeart Reach Deal on Payola Safeguards
Federal Communications Commission
Federal Communications Commission
The FCC has reached a consent decree with iHeartMedia resolving an investigation into the company's compliance with federal payola rules, establishing new reporting, training and disclosure requirements aimed at protecting artists from improper pressure tied to radio airplay and live event appearances. More

Nielsen: Radio Continues to Lead Weekly Reach
Katz Radio Group
Katz Radio Group
Radio continues to deliver the broadest weekly audience of any measured media platform, reaching 87% of U.S. adults each week despite growing media fragmentation, according to Katz Radio Group's latest Sound Answers report highlighting Nielsen Audience Insights data for the first More

Seattle Sports Renews WSU Broadcast Partnership
KIRO-AM/Seattle
KIRO-AM/Seattle
Washington State University Athletics has entered into a new multi-year partnership with Bonneville Seattle Media Group, restoring 710 KIRO-AM (Seattle Sports) as the Seattle flagship station for Cougar Football and Men's Basketball broadcasts. The agreement expands Washington State's reach throughout More
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Connoisseur Names Lorraine Hirsh VP of HR
Lorraine Hirsh
Lorraine Hirsh
Connoisseur Media has named Lorraine Hirsh as its new Vice President of Human Resources, a newly created position designed to support the company's continued expansion and strengthen its investment in employee development and organizational growth. Hirsh joined the company on June 29 and will oversee More

New Generation Radio Launches Virtual Jingles
Virtual Jingles
Virtual Jingles
New Generation Radio has introduced Virtual Jingles, a new custom jingle and station imaging service designed to provide radio outlets with fresh, customizable branding tailored to today's music formats. Developed under the VirtualJock.com umbrella, the service delivers custom-produced More

CPR Classical Adds Two Host/Producers
Mario Rivas and William Carman
Mario Rivas and William Carman
Colorado Public Radio has expanded its CPR Classical team with the addition of Mario Rivas (pictured far left) and William Carman as host/producers. The pair bring complementary backgrounds in filmmaking, music performance, education and community engagement, offering fresh perspectives More

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