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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

KFI Los Angeles Sets New Weekday Lineup February 17
iHeartMedia's KFI AM 640 in Los Angeles will debut a revamped weekday lineup beginning February 17, highlighted by John Kobylt's return to afternoon drive. Kobylt moves into the 3-6pm slot, a daypart he previously dominated as part of the long-running "John & Ken Show." Tim More

Jessica Reid Named 2026 MIW Digital Mentee
Jessica Reid
Jessica Reid
Mentoring & Inspiring Women in Radio (MIW) has named Jessica Reid of Townsquare Media Northwest Michigan as the 2026 MIW Digital Mentee, continuing the organization's commitment to developing emerging leaders in digital sales and strategy. The MIW Digital Mentorship program provides rising professionals More

Report: Sports Fans Tune In Locally, 24/7 on Audio
Sports Fandom
Sports Fandom
Audacy has released its 2026 State of Audio: Sports Fandom, a new research guide examining how fans are consuming sports content during a uniquely crowded global sports calendar that includes the World Cup, Winter Olympics, World Baseball Classic, and a full slate of major U.S. professional and collegiate More
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Radio Bassment to Air Live from NBA All-Star
Radio Bassment
Radio Bassment
Following a high-profile Super Bowl LX week in San Francisco, Radio Bassment is heading to Los Angeles to broadcast live throughout NBA All-Star Weekend, extending its presence at major cultural and sports events. The syndicated program, distributed by Superadio Networks, will More

Classic Rock U Lands on Houston's The Eagle
Classic Rock U
Classic Rock U
Classic Rock U has expanded its reach with the addition of KGLK-FM (The Eagle) in Houston, marking another milestone for the syndicated program hosted by Adam Reader, known as the Professor of Rock. The show, distributed nationally by Skyview Networks, launched on the station More

SiriusXM Announces Daytona 500 Coverage
SiriusXM
SiriusXM
SiriusXM will offer coverage of the 68th running of the Daytona 500 on February 15, along with live broadcasts of every major race during NASCAR's Speedweek from Daytona International Speedway. Listeners can follow all the action on the 24/7 SiriusXM NASCAR Radio channel (channel More

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