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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Audacy Study Highlights News/Talk's Marketing Power
Audacy
Audacy
Audacy is making the case that News/Talk radio remains one of the most valuable environments for advertisers, citing new research that positions the format as radio's largest across both broadcast and streaming while highlighting high levels of audience loyalty, trust and purchasing power. According to More

Kaylin Mozdzen Wins Throwback Brands Scholarship
Kaylin Mozdzen
Kaylin Mozdzen
Throwback Brands, in partnership with Skyview Networks, has named Kaylin Mozdzen of WTCB-FM (B106.7) in Columbia, SC, the grand prize winner of its 2026 Throwback Brands Boot Camp Experience scholarship. The fully funded scholarship will send Mozdzen to this year's Morning Show Boot Camp (MSBC) in Cleveland, More

Study: Listeners Struggle to Spot AI Voiceovers
Crowd React Media
Crowd React Media
A new study from Crowd React Media suggests radio listeners often can't distinguish between AI-generated and human voiceovers in blind listening tests, but perceptions shift significantly once listeners learn a voice was created by artificial intelligence. The research, conducted in May and June 2026 More
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Lon Helton to Receive CRB President's Award
Lon Helton
Lon Helton
Country Radio Broadcasters (CRB) will honor legendary broadcaster and industry leader Lon Helton with the 2026 CRB President's Award, recognizing his decades of service and leadership in advancing Country radio and the Country Radio Seminar (CRS). The award recognizes individuals whose dedication has More

NYSBA Selects Hall of Fame Class of 2026
New York State Broadcasters Association (NYSBA)
New York State Broadcasters Association (NYSBA)
The New York State Broadcasters Association (NYSBA) has announced its 2026 Hall of Fame class, with 77WABC/New York morning host Sid Rosenberg leading a group of broadcasters who will be honored during an induction luncheon at the Rainbow Room in New York City on October 22. "The Hall of Fame Class of More

NAB Updates Broadcast Self-Inspection Guides
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) has released updated Broadcast Station Self-Inspection Guides for AM, FM and television stations, providing broadcasters with practical resources to help ensure compliance with FCC rules and policies. Developed in partnership with the Society of Broadcast More

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