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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Audacy Flips WTDY Philadelphia to Country as US 96.5
WTDY (US 96.5) Philadelphia
WTDY (US 96.5) Philadelphia
Audacy has flipped Hot AC WTDY-FM in Philadelphia to Country as "US 96.5," introducing a new destination for Country music listeners in the City of Brotherly Love. The format change took effect Monday, October 19, with the station broadcasting commercial-free through October 24. The new US 96.5 features More

MRC Revokes Nielsen PPM Accreditation in Four Markets
Media Rating Council (MRC)
Media Rating Council (MRC)
The Media Rating Council (MRC) has revoked accreditation for Nielsen Audio's Portable People Meter (PPM) ratings services in four major radio markets and denied accreditation for an additional 18 markets, according to its third-quarter 2026 accreditation decisions. The four markets losing accreditation More

WZLX Boston's Carter Alan to Retire After 47 Years
Carter Alan
Carter Alan
iHeartMedia Boston has announced that veteran radio personality Carter Alan will retire from Classic Rock WZLX-FM (100.7 WZLX) after 47 years on the Boston airwaves. His final weekday midday show is scheduled for Friday, December 18, 2026. Alan, one of Boston's most recognizable Classic Rock More
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Rob Wagman Joins SonicTrek to Lead New CCM Format
Rob Wagman
Rob Wagman
SonicTrek Media has named veteran programmer and consultant Rob Wagman to lead "Manna," a new localized Contemporary Christian Music (CCM) format featuring veteran radio personality Sparkle as its anchor host. The format is designed to provide stations with a market-specific alternative to traditional More

Connoisseur Relaunches WWUZ as 96.9 The Cannon
WWUZ-FM (96.9 The Cannon) in Fredericksburg, VA
WWUZ-FM (96.9 The Cannon) in Fredericksburg, VA
Connoisseur Media has relaunched WWUZ-FM in Fredericksburg, VA, as "96.9 The Cannon," introducing a new identity and expanded Rock format that combines the station's longtime Classic Rock library with rock hits from the past 25 years. The rebranding marks a new chapter for WWUZ, which has served More

Former CBS Radio Executive Rod Calarco Dies at 79
Rod Calarco
Rod Calarco
Veteran radio executive John Anthony "Rod" Calarco, whose career included nearly three decades at CBS Radio and leadership positions at several major-market stations, died October 12, 2026, of a heart attack. He was 79. Calarco, who divided his time between White Plains, NY, and Naples, FL, spent 28 More

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