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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Blair Garner Joins KGNC in Amarillo for Afternoons
Blair Garner
Blair Garner
Connoisseur Media has added Hall of Fame broadcaster Blair Garner to the lineup at Country 97.9 KGNC in Amarillo, where he will host afternoons weekdays from 3-7pm. Garner brings nearly three decades of syndicated Country radio experience to the station and returns to the Texas Panhandle, where he grew up More

Broadcasters Foundation Sets June 25 Giving Day
Broadcasters Foundation of America (BFOA)
Broadcasters Foundation of America (BFOA)
The Broadcasters Foundation of America (BFOA) will hold its annual Giving Day on June 25, bringing together broadcasters nationwide for a one-day fundraising campaign to support radio and television professionals facing severe financial hardship. The initiative raises money for More

Hampton Roads Radio Icon Mike Arlo Dies at 77
Mike Arlo
Mike Arlo
Mike Arlo, a longtime Hampton Roads radio personality whose career spanned more than five decades, has died. Hampton Roads Media Group, part of Saga Communications, announced that Arlo passed away peacefully at home on June 2 following a brief illness. He was 77. Known simply as "Arlo" to listeners and More
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SPECai Adds Multi-Voice Features, Plans Webinar
SPECai
SPECai
SPECai has launched a redesigned user interface featuring new multi-voice capabilities and announced a free webinar to demonstrate how the enhancements can help radio sales teams create more effective spec spots and close deals faster. The AI-powered platform, which enables radio More

LG Radio Plus Adds iHeartRadio Content Library
LG Radio Plus
LG Radio Plus
LG Electronics has partnered with iHeartMedia to expand the content available through its free ad-supported audio streaming service, LG Radio Plus, bringing more than 850 live radio stations, digital-only channels and thousands of podcasts from iHeartRadio to the platform. The integration makes More

StreamGuys Launches AI-Powered Ad Tagging Service
StreamGuys
StreamGuys
StreamGuys has introduced a new AI-powered ad tagging service designed to automate the placement of advertising markers within podcasts and archived audio content, helping media companies increase revenue opportunities while reducing production workloads. The new service expands on the company's initial More

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