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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

SiriusXM, iHeartMedia in Early Merger Talks
SiriusXM and iHeartMedia
SiriusXM and iHeartMedia
Early-stage discussions are underway between SiriusXM and iHeartMedia regarding a potential merger or acquisition that could reshape the U.S. audio industry, according to multiple media reports. The talks, first reported by Bloomberg and confirmed by outlets including The New York Times, remain More

MLC Media Names Jeffery Liberman Senior Advisor
Jeffery Liberman
Jeffery Liberman
MLC Media has appointed Jeffery Liberman as Senior Advisor, effective May 1, as the company looks to bolster its broadcast operations and expand best practices across its media portfolio. In the role, Liberman will report to MLC Principal Carlos Moncada and collaborate with leadership across the company's More

Rowdies Land Radio Deal with Beasley for 2026
Tampa Bay Rowdies
Tampa Bay Rowdies
The Tampa Bay Rowdies have entered into a new partnership with Beasley Media Group that will make WJBR (Florida Alumni Radio 1100AM) the radio home for all club matches during the 2026 season. Under the agreement, all Rowdies home and away matches from the USL Championship regular More
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Layfield Named VP of Programming at iHeart in Louisville
Christopher Layfield
Christopher Layfield
iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats. In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. More

iHeartMedia, Urban One, Entravision Set Q1 Calls
Entravision, iHeartMedia and Urban One
Entravision, iHeartMedia and Urban One
iHeartMedia, Urban One and Entravision have announced upcoming dates for their first-quarter 2026 financial results and investor calls. Entravision will be first to report, with plans to release its Q1 results after market close on May 5, followed by a webinar at 4:30 p.m. ET that will include a More

Jeff Hurley Named SVP of Programming in Philadelphia
Jeff Hurley
Jeff Hurley
iHeartMedia Philadelphia has appointed Jeff Hurley as Senior Vice President of Programming, overseeing a portfolio that includes 105.3 WDAS-FM, WUSL-FM (Power 99), WRFF (ALT 104.5), WIOQ (Q102), WUMR (Rumba 106.1), and Fox Sports The Gambler. In the new role, Hurley will lead programming operations More

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