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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Westwood One Study Finds NFL Radio Ads Drive Results
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds that AM/FM radio advertising during NFL broadcasts delivers significant gains in brand awareness, consumer engagement and purchase conversions, outperforming streaming audio and podcasts in cost efficiency. The findings, More

K-Love Names Ed Lenane VP of K-Love Global
Ed Lenane
Ed Lenane
K-Love has appointed longtime executive Ed Lenane as Vice President of K-Love Global, a new initiative focused on expanding the Christian radio network's reach and impact internationally. Lenane brings nearly 30 years of experience with K-Love, having served in a variety of roles throughout the More

KYW Newsradio Inducts David Yadgaroff Into Hall of Fame
David Yadgaroff
David Yadgaroff
KYW Newsradio (103.9 FM/1060 AM) in Philadelphia has inducted longtime radio executive David Yadgaroff into its Hall of Fame, recognizing more than three decades of leadership, mentorship and contributions to the station and the Philadelphia broadcasting community. Yadgaroff joined KYW Newsradio's sales More
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Dial #250 Expands Beyond iHeartMedia Stations
Dial #250
Dial #250
MDR Group LLC has announced that its Dial #250 mobile speed-dial service is now available to all radio broadcasters and advertisers following the expiration of a decade-long exclusive arrangement with iHeartMedia. The company says it is already expanding relationships with Audacy, More

Myron Mullins Launches ''Regret Free'' Podcast
Regret Free with Myron Mullins
Regret Free with Myron Mullins
Author, entrepreneur and former business executive Myron Mullins has launched "Regret Free with Myron Mullins," a new podcast focused on helping men, particularly former executives and high-achieving professionals, rediscover purpose, overcome personal challenges and build more intentional lives. The More

WZPL Indianapolis Plans 24th Annual Smiley Pumpkin Drop
Smiley Pumpkin Drop
Smiley Pumpkin Drop
WZPL-FM (99.5 ZPL) in Indianapolis will celebrate Halloween with the 24th annual Smiley Pumpkin Drop on Thursday, October 15, featuring a live broadcast of the "Smiley Morning Show" and the dramatic destruction of two giant pumpkins at the Indiana State Fairgrounds. The free, family-friendly event will More

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