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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Florida Broadcasters Announce Leadership Changes
Florida Association of Broadcasters (FAB)
Florida Association of Broadcasters (FAB)
The Florida Association of Broadcasters (FAB) has announced a series of leadership changes, including the appointment of a new Chairman and Chairman-Elect, the addition of an Executive Committee member, and several new members to its Board of Directors. As part of the More

Report: Video Podcasts Deliver Stronger Ad Results
Magellan
Magellan
Podcast campaigns running on video-enabled shows generated stronger audience response and conversion rates than audio-only podcasts during the first quarter of 2026, according to Magellan AI's latest Podcast Measurement Benchmark Report. The report analyzed podcast advertising campaigns measured by More

BIA Names Michael Guerity VP of Market Intelligence
Michael Guerity
Michael Guerity
BIA Advisory Services has appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, a newly created leadership post designed to strengthen the company's market forecasting, strategic insights and industry engagement efforts. In the role, Guerity will oversee strategic More
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104.3 The Score Extends Chicago Bulls Radio Rights Deal
Chicago Bulls
Chicago Bulls
Audacy and the Chicago Bulls have agreed to a multi-year extension of their multiplatform broadcast partnership, ensuring that WSCR-FM (104.3 The Score) remains the flagship radio home of Bulls basketball. Under the renewed agreement, The Score will continue to air all Chicago Bulls regular season and More

NAB Urges FCC to Scale Back Earth Station Fee Hike
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging the FCC to reduce a proposed 46% increase in regulatory fees for earth station licenses, arguing the hike would place an unfair burden on broadcasters that rely on satellite facilities to distribute programming. In an ex parte filing detailing a More

James Koh Joins 97.1 The Fan Los Angeles for Evenings
James Koh
James Koh
All Sports KNX-FM (97.1 The Fan) Los Angeles has added "The James Koh Show" to its weekday lineup, with the veteran broadcaster taking over the station's evening slot from 6-10pm PT. Koh joins the recently launched Sports outlet as it continues to build out its on-air roster. The updated weekday schedule More

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