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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

The Fitness Revolution Has a Soundtrack And It's Radio
The Media Audit
The Media Audit
As the fitness industry heads into 2026 with projected growth of 8%, new research suggests audio platforms -- particularly radio -- may offer advertisers a disproportionate share of health-club users. According to data cited from The Media Audit and investment firm MCCG Invest, More

Cat Thomas Joins SonicTrek.ai in Marketing, AI Role
Cat Thomas
Cat Thomas
Veteran radio programmer Cat Thomas has joined SonicTrek.ai in the newly created role of Director of Marketing & AI Affiliate/Talent Acquisitions, effective immediately. In his new position, Thomas will work closely with Partner and Chief Revenue Officer Mike Agovino to identify and onboard new affiliate More

Paul Castronovo Re-Ups With Big 105.9 For Multi-Year Run
Paul Castronovo
Paul Castronovo
iHeartMedia's WBGG (Big 105.9) Miami has signed a new long-term agreement with veteran South Florida morning host Paul Castronovo, extending The Paul Castronovo Show for another multi-year run. Under the deal, the program will continue to air live weekdays from 6-10am on WBGG, where Castronovo has anchored More
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Skyview Networks, TM Studios Form Audio Sales Partnership
Skyview Networks
Skyview Networks
Skyview Networks has announced a network audio sales partnership with TM Studios that takes effect this January. Under the agreement, Skyview Networks will gain exclusive access to TM Studios' advertising inventory across its affiliate network. Skyview's sales team will represent the More

KUPL Launches New Local Morning Show January 20
KUPL (98.7 The Bull) Portland OR
KUPL (98.7 The Bull) Portland OR
KUPL (98.7 The Bull) in Portland will debut a new, locally focused morning show on Tuesday, January 20, featuring Jeff "JR" Ramsey, Jake Byron, and Mallory Santic. The station says the new lineup is built around live, local engagement and is designed to reflect Portland's country music community. The More

Woody & Wilcox Add Two Cumulus Affiliates
Woody & Wilcox
Woody & Wilcox
Syndicated The Woody & Wilcox Show is continuing its expansion with the addition of two new affiliates, Cumulus Media's Classic Rock WQUT-FM in Johnson City-Kingsport and Rock WSMS-FM in Columbus-Starkville, replacing John Boy & Billy on both outlets. With the additions, the show's mix of humor, pop More

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