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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Cumulus Launches Classic Country on 93.3 HD2 in DFW
Cumulus Media
Cumulus Media
Cumulus Media has launched a new Classic Country outlet in Dallas-Fort Worth with the debut of Country Legends & Texas Classics 93.3 HD2 on KLIF-HD2. The HD2 channel began broadcasting at noon Central Monday, opening with George Strait's "Does Fort Worth Ever Cross Your Mind." The new format focuses on More

Top Five Audio Insights Drove 2025 Blog Engagement
Pierre Bouvard
Pierre Bouvard
As 2025 draws to a close, the Cumulus Media | Westwood One Audio Active Group is looking back at the blog posts that generated the strongest reader engagement this year, highlighting five audio-related insights that resonated most with advertisers, agencies, and marketers. The fifth most-read post More

WFHR Wisconsin Rapids Shifts to News and Oldies Mix
WFHR-AM & FM/Wisconsin Rapids WI
WFHR-AM & FM/Wisconsin Rapids WI
Civic Media's WFHR (1320 AM/97.5 FM) Wisconsin Rapids, WI has launched a new full-service format blending local news coverage with Classic Hits from the 1960s and 1970s. Branded as "Local News and Timeless Hits," the updated format includes CBS News at the top of each hour, expanded local voices throughout More
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Mary M. Collins Named Executive Director of LAB Foundation
Mary Collins
Mary Collins
The Library of American Broadcasting Foundation (LABF) has named Mary M. Collins as its next Executive Director, effective January 1, 2026. Collins has served as Treasurer of the Foundation for several years and will now take on day-to-day leadership of the organization. In her new role, Collins will More

Blake Powers Returns to Dallas Airwaves at KSCS, KPLX
Blake Powers
Blake Powers
After more than three years away from the Dallas-Fort Worth airwaves, Blake Powers has returned to the market, rejoining Cumulus Media with weekend and fill-in duties at Country stations KSCS (New Country 96.3) and KPLX (99.5 The Wolf). Powers' return brings him back to a market where he spent nearly a More

WFMT Names Jan Weller, Kristina Lynn as Morning Hosts
Jan Weller
Jan Weller
Classical WFMT-FM Chicago has announced changes to its morning music lineup, naming Jan Weller (pictured) as host of Morning Music on weekdays and Kristina Lynn as the new weekend morning host. Weller will take over the weekday Morning Music program beginning Monday, December 15, airing Monday through More

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