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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Local Radio Drives $437B, Supports 909K U.S. Jobs
Wood & Poole Economics and BIA
Wood & Poole Economics and BIA
A new economic study finds that free, local radio remains a powerful engine of the U.S. economy, generating $437 billion in annual GDP and supporting more than 909,000 jobs nationwide, underscoring radio's role as essential infrastructure in communities across the country. The analysis, conducted by More

Drive-Time Congestion Expands Radio's In-Car Reach
Katz Radio Group
Katz Radio Group
As daily traffic congestion rises across major U.S. metro areas, new insights point to an expanding opportunity for brands to reach attentive in-car audiences, with AM/FM radio continuing to dominate in-vehicle audio listening. According to a new analysis from Katz Radio, the More

Three Top 100 Markets Shift Ratings to Eastlan
Eastlan
Eastlan
Three more Top 100 radio markets are moving their audience measurement to Eastlan as the company's expansion continues into 2026. Honolulu, Reno and Tulsa will now be continuously measured by Eastlan, reflecting what the company describes as a broader reassessment by More
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AEI Paper Argues FCC Has Outlived Its Purpose
Mark Jamison
Mark Jamison
A new working paper from the American Enterprise Institute contends that the Federal Communications Commission has outlived the economic and technological conditions that justified its creation and should be disbanded. Authored by economist Mark Jamison, the paper argues that the FCC was designed in 1934 More

The Zone Returns to Phoenix as AI-Infused Triple A
KZON-FM-HD2 (94.9 The Zone) Phoenix
KZON-FM-HD2 (94.9 The Zone) Phoenix
Zelus Media Group has partnered with SonicTrek.ai to relaunch The Zone "Where Music Matters" in Phoenix on 94.9 and 103.9 KZON-FM-HD2, marking the format's return as a 24/7 AI-infused Triple A station. The revived Zone will blend artificial intelligence with licensed human voices, including format More

Audacy Details How AI Is Redefining Local Search Visibility
Audacy Insights
Audacy Insights
In a new Audacy Insights article, Audacy is warning that rapid changes in AI-powered search are reshaping how consumers discover local businesses - and that traditional search strategies may no longer be enough. In "Dominating Local Search in the Age of AI," Jenny Sutton, Jenny Sutton, Senior Vice More

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