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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

iHeartMedia Promotes Matt Ginn to Division President
Matt Ginn
Matt Ginn
iHeartMedia has promoted Matt Ginn to Division President of Community Markets, effective immediately. In the role, Ginn will oversee 30 markets across the Midsouth, South Carolina, Georgia, the Southwest, and Texas. His responsibilities include supporting local sales teams with tools, training, and best More

Survey: Radio's Reach Strong, But Perception Lags
DMR/Interactive
DMR/Interactive
A new industry survey suggests radio's biggest challenge isn't audience size, but how effectively it communicates its value to advertisers and listeners. In advance of Sunday's New England Patriots-Seattle Seahawks game, DMR/Interactive surveyed radio industry executives with a hypothetical question: if the More

Radio Vet Rebuts Gene Simmons on Music Fairness Act
Rock star meets radio host
Rock star meets radio host
A veteran radio programmer has pushed back on Gene Simmons' call for Congress to pass the American Music Fairness Act, arguing that the proposed legislation overlooks existing royalty structures and could unintentionally harm music radio. In a letter to the editor published by the Los Angeles More
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Triton Digital Launches Podcast Industry Benchmark Tools
Triton Digital
Triton Digital
Triton Digital has introduced a new Podcast Metrics Industry Feature Set designed to give publishers a broader view of how their shows perform relative to the wider podcasting market. The new tools expand Triton's existing Podcast Metrics offering by adding access to More

Audacy Ups Joe LaCroix at 105.7 The Fan in Baltimore
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Assistant Brand Manager of WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will support the station's content strategy, air talent, operations, and overall branding for the sports outlet. "Joe has been an incredible resource and tremendous help to the More

KUFO Returns as Portland's Rock Authority on 102.9 FM
KUFO-FM Portland OR
KUFO-FM Portland OR
Connoisseur Media has relaunched KUFO on 102.9 FM in Portland, OR bringing a modern, Active Rock outlet back to the market after a 15-year absence. The KUFO brand returns following a run of on-air stunts that sparked local buzz ahead of its official launch at midnight on February 4. More

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