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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Quu Report: Radio Ubiquitous But Harder to Find
Quu
Quu
Quu has released its 2026 In-Vehicle Visuals Report, offering a detailed look at how radio is positioned across the top 100 best-selling vehicles in the U.S. The study, now in its third year, highlights both the continued presence of broadcast radio and the growing challenges it faces inside increasingly More

Radio Deals Hit $55.9 Million YTD, Led by Lincoln Sale
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has released its updated March 2026 Broadcast Media Transactions Report, showing continued deal activity across the radio sector both for the month and year-to-date. According to BIA, radio transactions totaled $25.0 million in March, spanning 60 station sales. Year-to-date, radio More

Richards Named PD for Eagle & Lone Star 92.5 Dallas
Vince Richards
Vince Richards
iHeartMedia Dallas has named Vince Richards Program Director for Rock KEGL (97.1 The Eagle) and Classic Rock KZPS (Lone Star 92.5), effective immediately. Richards will oversee strategy, execution and day-to-day programming for the two rock stations in the Dallas cluster. He will report to Marc Sherman, More
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Creative Drives Sales More Than Marketers Think
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds a significant gap between how marketers perceive advertising effectiveness and what actual sales data shows, particularly when it comes to the impact of creative and targeting. The findings draw on a February 2026 survey of 304 More

APM, StreamGuys Launch Public Radio Ad Network
APM and StreamGuys
APM and StreamGuys
American Public Media (APM) and StreamGuys have partnered to launch Inform Media Network, a new underwriting and sponsorship marketplace designed to help local public radio stations grow digital revenue. The network provides a centralized national sales platform that enables stations to monetize unsold More

Former Kansas City Radio Exec Dave Alpert Dies at 66
Dave Alpert
Dave Alpert
Former Kansas City radio executive Dave Alpert, who led local stations under Audacy during its earlier years as Entercom, has died following a battle with cancer. He was believed to be 66. Alpert served as Senior Vice President and Market Manager for the company's Kansas City cluster, a role he held from More

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