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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Norsan Media to Acquire KGSR-FM in Austin for $3.5M
Norsan Media
Norsan Media
Norsan Media has agreed to acquire KGSR-FM (93.3) in Austin, TX, from Waterloo Media for $3.5 million. The station operates with 100,000 watts and serves the Austin market with a Classic Hip Hop format branded as Vibe 93.3. Following the transaction, Waterloo Media will retain ownership of several More

Jackson Named Brand Manager of Chattanooga's KISS FM
Dave Jackson
Dave Jackson
Audacy has named Dave Jackson Brand Manager of WKXJ-FM (105.5 KISS FM) in Chattanooga, where he will oversee the CHR outlet's content strategy, talent, operations and branding. Jackson will continue in his current roles as Brand Manager of WFBC (B93.7_, The Block and Magic Upstate in Greenville, SC. More

Power4+ HBCU Esports League Unveils Name, Logo
Power4 Plus HBCU
Power4 Plus HBCU
PlayVS and Urban One have officially unveiled the name and logo for their new national HBCU esports competition, the Power4+ HBCU Esports League, while announcing that 25 historically Black colleges and universities have already committed to participate in its inaugural season beginning in February 2027. More
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Hubbard South Florida Renews The KVJ Show
The KVJ Show
The KVJ Show
Hubbard Radio South Florida has signed a new long-term agreement with The KVJ Show, ensuring the morning program will remain on 97.9 WRMF for years to come. The renewal extends Hubbard's partnership with the morning team of Kevin Rolston, Virginia Sinicki, and Jason "J-Bird" More

94.9 The Bull Names Ashley Layfield as Program Director
Ashley Layfield
Ashley Layfield
iHeartMedia Atlanta has announced two leadership additions at Country WUBL (94.9 The Bull), appointing Ashley Layfield as Program Director and Corey Calhoun as afternoon host. "These are two of the most exciting additions we've made to the Bull in recent years," said Jill Strada, Executive Vice President More

RAB Highlights Growing Power of In-Car Media
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB) is spotlighting the continued strength of AM/FM radio in the automotive environment, arguing that advances in connected vehicle technology are making in-car media more engaging, measurable, and valuable for marketers than ever before. In a new thought leadership article More

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