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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Audacy to Launch 97.1 The Fan in Los Angeles
KNX-FM/Los Angeles
KNX-FM/Los Angeles
Audacy is expanding its Sports audio footprint with the launch of "97.1 The Fan" on KNX-FM, marking the first all-Sports FM station in Los Angeles. The station debuts May 11 at 6am PT ending its News simulcast with 50kW KNX-AM. The new outlet will deliver comprehensive coverage of Southern California's More

Ex-FCC Leaders Seek Court Action on News Policy
Radio Television Digital News Association (RTDNA)
Radio Television Digital News Association (RTDNA)
A group of former FCC officials and broadcast journalists has asked a federal appeals court to force the Federal Communications Commission to act on a pending petition to repeal its News Distortion Policy. The coalition, which includes former FCC Chairs and Commissioners along with the Radio Television More

Audio Ads Boost Recall, Trust and Purchase Intent
iHeartMedia and Omnicom Media
iHeartMedia and Omnicom Media
A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase More
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Audacy: Audio Drives Deeper Sports Fan Engagement
Audacy Sports
Audacy Sports
Audacy's new State of Audio: Sports Fandom report finds that audio has become a central platform for engaging today's sports fans, particularly highly engaged "avid" listeners who are more likely to act on brand messaging. The study shows that as sports consumption fragments across television, streaming More

WGCI Launches Tone Kapone Day with Live Event
Tone Kapone
Tone Kapone
iHeartMedia Chicago's WGCI 107.5 will celebrate longtime afternoon host Tone Kapone with the launch of "Tone Kapone Day," a new live event set for Friday, May 29, at the House of Blues Chicago. The inaugural celebration is designed to bring the station's on-air energy into a live setting, featuring DJs, More

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

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