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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

RAB Announces 2026 Media Career Academies
National Radio Talent System (NRTS)
National Radio Talent System (NRTS)
The Radio Advertising Bureau (RAB) has unveiled its 2026 Media Career Academies, part of the National Radio Talent System (NRTS), aimed at preparing students for careers across broadcast radio, podcasting and digital audio. The academies are designed to provide hands-on training More

NABLF Announces 2026 Service to America Winners
National Association of Broadcasters Leadership Foundation (NABLF)
National Association of Broadcasters Leadership Foundation (NABLF)
The National Association of Broadcasters Leadership Foundation (NABLF) has named the recipients of its 2026 Celebration of Service to America Awards, recognizing radio and television stations for their impact in local communities nationwide. Winners will be honored June 9 at The More

Talent Farm Adds Five New 24/7 Formats to Lineup
Talent Farm
Talent Farm
Talent Farm has expanded its syndication offerings with the addition of five new 24/7 radio formats, providing affiliates with more options across a range of popular music genres. The new formats -- "The Harbor" (Yacht Rock & Smooth Classics), "The Coast" (Classic Alternative), "The Boombox" (90s/2000s More
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Beasley, WideOrbit Demo Live Broadcast Tech at NAB
Beasley Media Group
Beasley Media Group
Beasley Media Group is teaming with WideOrbit to showcase advancements in live broadcasting during the NAB Show in Las Vegas. As part of the activation, Beasley's KCYE-FM (102.7 Coyote Country) will air live broadcasts from the WideOrbit booth inside the Las Vegas Convention Center's More

NAB Show 2026 Focuses on AI, Sports, Creators
NAB Show
NAB Show
The 2026 NAB Show will spotlight major shifts across media, entertainment and technology as the industry moves from experimentation to execution, according to organizers. Scheduled for April 18-22 at the Las Vegas Convention Center, the annual event is expected to bring together more than 1,100 exhibitors More

C4 Energy Campaign Targets Multi-Platform Sports Fans
Audacy Insights
Audacy Insights
An Audacy Insights report highlights how evolving sports consumption habits are reshaping marketing strategies, as brands increasingly engage fans across multiple platforms beyond traditional game broadcasts. According to the report, today's sports fans interact with content throughout the week-across More

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