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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Jud Heussler Named CMG Jacksonville Operations Director
Jud Heussler
Jud Heussler
Cox Media Group (CMG) has named Jud Heussler Director of Operations for its Jacksonville radio group, overseeing programming strategy and daily operations for the company's eight-station portfolio. In his new role, Heussler will work with market leadership and on-air teams on audience growth, content More

Salt Air to Acquire CCB Media's Cape Cod Stations
Salt Air Broadcasting
Salt Air Broadcasting
Salt Air Broadcasting has reached an agreement to acquire the radio stations and digital operations of CCB Media (Cape Cod Broadcasting Media), a deal that will expand Salt Air's Cape Cod portfolio to four FM stations and one AM station. The transaction is expected to close with a broadcast transition on More

KXL, KOIN-6 Form Portland News Partnership
KXL-FM Portland OR
KXL-FM Portland OR
FM News 101 KXL Portland, OR has entered into a news partnership with KOIN-6 News to expand local news, weather and information coverage across radio, television and digital platforms. The partnership, effective immediately, will allow the two newsrooms to share information and More
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RAB Elects Rob Babin Chair for 2027
Rob Babin
Rob Babin
The Radio Advertising Bureau (RAB) has elected Cox Media Group's Rob Babin as Chair of its Board of Directors for 2027. The new slate of officers and directors was unanimously approved during RAB's Fall Board meeting in Cleveland. Joining Babin as officers are Bonneville International's Scott Sutherland More

Beasley Named Vegas Golden Knights Audio Partner
Vegas Golden Knights
Vegas Golden Knights
Beasley Media Group has been named the official year-round audio partner of the Vegas Golden Knights under a multiyear agreement that includes English- and Spanish-language game broadcasts and expanded team programming. Under the agreement, KVGS-FM (X 107.9) Las Vegas will become the Golden Knights' More

Study: Long-Term Radio Ads Build Local Brand Awareness
Cumulus Media | Westwood One Audio Active Group
Cumulus Media | Westwood One Audio Active Group
Long-running AM/FM radio advertising campaigns have helped several Springfield, MO businesses build significant brand awareness and purchase intent, according to research highlighted by the Cumulus Media | Westwood One Audio Active Group. The analysis points to research from WPP Media, Sa¯d Business More

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