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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

K-Love, Trans World Radio Announce Global Partnership
K-Love
K-Love
K-Love has announced a partnership with international Christian broadcaster Trans World Radio (TWR) to expand its programming into as many as 190 countries, with an emphasis on regions where Christian missionary activities are restricted. The collaboration combines K-Love's Christian music and More

Westwood One Study Finds NFL Radio Ads Drive Results
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds that AM/FM radio advertising during NFL broadcasts delivers significant gains in brand awareness, consumer engagement and purchase conversions, outperforming streaming audio and podcasts in cost efficiency. The findings, More

KYW Newsradio Inducts David Yadgaroff Into Hall of Fame
David Yadgaroff
David Yadgaroff
KYW Newsradio (103.9 FM/1060 AM) in Philadelphia has inducted longtime radio executive David Yadgaroff into its Hall of Fame, recognizing more than three decades of leadership, mentorship and contributions to the station and the Philadelphia broadcasting community. Yadgaroff joined KYW Newsradio's sales More
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Doc Reno Signs Multi-Year Deal with Creative Talent
Doc Reno
Doc Reno
Veteran South Florida radio personality Doc Reno has signed a multi-year representation agreement with Creative Talent, led by President and CEO Steve Gallagher. The deal covers Reno's work in radio, podcasting, syndication, spokesperson opportunities and digital media. The agreement formalizes a More

K-Love Names Ed Lenane VP of K-Love Global
Ed Lenane
Ed Lenane
K-Love has appointed longtime executive Ed Lenane as Vice President of K-Love Global, a new initiative focused on expanding the Christian radio network's reach and impact internationally. Lenane brings nearly 30 years of experience with K-Love, having served in a variety of roles throughout the More

Dial #250 Expands Beyond iHeartMedia Stations
Dial #250
Dial #250
MDR Group LLC has announced that its Dial #250 mobile speed-dial service is now available to all radio broadcasters and advertisers following the expiration of a decade-long exclusive arrangement with iHeartMedia. The company says it is already expanding relationships with Audacy, More

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