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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Joe LaCroix Named Brand Manager at 105.7 The Fan
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Brand Manager of sports-formatted WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will oversee the station's content strategy, talent development, operations, and branding efforts. "Joe's dedication over the past year has been nothing short of exceptional, More

NAB Urges FCC to Reform Regulatory Fee Structure
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging the Federal Communications Commission to address what it says are rising and increasingly burdensome regulatory fees as the agency develops its Fiscal Year 2026 fee schedule. In comments filed with the FCC, NAB supported aspects of the commission's More

Hubbard Radio Rebrands as Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard Radio is adopting a new corporate identity, rebranding as "Hubbard - Media That Connects" as the company broadens its focus beyond traditional radio into digital marketing and podcasting. The announcement was made by CEO Ginny Hubbard during a companywide Town Hall meeting. The new branding More
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Stacie Bolster Named GSM for JVC Panama City
Stacie Bolster
Stacie Bolster
JVC Broadcasting has named Stacie Bolster as General Sales Manager for its Panama City, FL radio cluster. Bolster joins the company with decades of experience in broadcast advertising, sales leadership, client development, and revenue growth. JVC said her extensive knowledge of the Panama City market and More

Worldwide News Network Launches with NewsCloud
Worldwide News Network
Worldwide News Network
Red Apple Audio Networks has launched its new Worldwide News Network (WWNN), utilizing the NewsCloud newsroom platform developed by Radio.Cloud. The network officially debuted on May 23, with executives citing NewsCloud's cloud-based architecture and rapid deployment capabilities as key factors in the More

AI Search Shift Elevates Importance of Branding
Cumulus Media and Westwood One
Cumulus Media and Westwood One
The rise of Google's AI-powered search results is reducing both organic and paid search traffic, making brand building more important than ever for advertisers, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. In a new blog post, Pierre Bouvard, Chief Insights Officer More

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