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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Scott Masteller to Retire from 97.5 The Fanatic
Scott Masteller
Scott Masteller
Beasley Media Group has announced that Scott Masteller, Program Director of WPEN-FM (97.5 The Fanatic) in Philadelphia, will retire December 31, concluding a radio career spanning more than 45 years. Masteller joined The Fanatic more than three years ago and has played a key role in the sports station's More

Tim Dukes Joins Collective Heads as Partner
Tim Dukes
Tim Dukes
Collective Heads has named veteran radio programmer and media executive Tim Dukes as its newest partner, adding more than four decades of programming and senior management experience to the multi-platform consulting and marketing group. Dukes most recently served as President of Hope Media Group from 2024 More

America's Morning News to Launch September 21
America's Morning News
America's Morning News
A new nationally syndicated morning news program, "America's Morning News," will launch Monday, September 21, providing stations with a replacement option following the conclusion of "America in the Morning." The weekday program, produced by AccuMinute and distributed by Talk Media Network, will More
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Audacy Study Finds New Rules for Podcast Advertising
''The New Rules of Podcast Advertising''
''The New Rules of Podcast Advertising''
Audacy has released a new "State of Audio" report that challenges some traditional assumptions about podcast advertising, finding that audience trust, host expertise and engagement can be more important to advertisers than the sheer size of a show's audience. "The New Rules of More

Beasley Deploys Futuri AI Platform Companywide
Beasley Media and Futuri
Beasley Media and Futuri
Beasley Media Group has deployed Futuri's TopLine Enterprise AI revenue intelligence platform across all of its markets under a multiyear agreement aimed at enhancing the company's sales process and providing local advertisers with more data-driven marketing strategies. The companywide rollout gives More

Study: ROI Focus Can Undercut Advertising Growth
Cumulus Media | Westwood One
Cumulus Media | Westwood One
An advertising industry's increasing focus on return on investment may actually be working against sales and profit growth, according to research examined in a new Cumulus Media | Westwood One Audio Active Group blog post. Pierre Bouvard, Chief Insights Officer of the Cumulus Media/Westwood One Audio More

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