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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Cumulus, Zimmer Urge FCC to End Radio Ownership Caps
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio of Mid-Missouri are urging the Federal Communications Commission to eliminate its local radio ownership limits, arguing in separate ex parte meetings that rules unchanged since 1996 no longer reflect today's competitive audio and advertising marketplace. The filings come as More

FCC Seeks Comment on Political Ad Rate Challenge
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) is seeking comment on an application asking the agency to overturn Media Bureau guidance concerning which political advertisers are entitled to broadcasters' lowest unit charge rates. The challenge was filed by Democratic candidates Sherrod Brown, Jon Ossoff, More

Gemini XIII Adds Kelly Parker, Yea Podcast Slate
Kelly Parker
Kelly Parker
Gemini XIII is expanding its audio sales operation with the addition of veteran media executive Kelly Parker as Senior Vice President of Sales. Parker joins the company from Yea Networks. As part of the move, Gemini XIII will become the exclusive advertising sales representative for Yea Networks' podcast More
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Tracy Walker Named 2026 MIW Speak Up! Mentee
Tracy Walker
Tracy Walker
Mentoring and Inspiring Women in Radio (MIW) has named Tracy Walker, General Sales Manager for Connoisseur Media in Saginaw, MI, as the 2026 mentee for its Speak Up! Mentorship Program. Developed in partnership with Media Staffing Network and the late Laurie Kahn, Speak Up! is a year-long program for More

RAB Launches Audio Marketing Certification Program
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
RAB has launched Audio Marketing Professional (AMP), a new professional education and certification program designed to help marketers, agency professionals, media planners and buyers better understand and use radio and audio advertising. The self-paced program provides training on planning, buying, More

SiriusXM Puts SXM-11 Satellite Into Service
SiriusXM
SiriusXM
SiriusXM has placed its new SXM-11 satellite into operational service following the completion of in-orbit testing and handover by Intuitive Machines. SXM-11 is the most powerful satellite in SiriusXM's high-powered fleet and is designed to improve signal reception, expand coverage More

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