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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Magellan AI: Host-Read Podcast Ads Lift Response
Magellan AI
Magellan AI
Magellan AI has released its Q2 2026 Podcast Measurement Benchmark Report, finding a median 2.23% response rate among podcast advertising campaigns measured during the first six months of the year. The report analyzed campaigns running from January 1 through June 30. The company More

NAB Marks 25 Years Since 9/11 With Broadcasters
NAB Marks 25 Years Since 9/11 With Broadcasters
NAB Marks 25 Years Since 9/11 With Broadcasters
The National Association of Broadcasters is marking the 25th anniversary of the September 11 attacks with a new episode of its "AirTime" podcast examining the role local broadcasters played during the attacks and their continuing responsibility during emergencies. The episode More

Katz: Radio Serves as Lifeline During Emergencies
Katz Radio Group
Katz Radio Group
Radio's ability to deliver immediate, local information makes it an important communications resource during hurricanes and other emergencies, according to a new Katz Radio Group Sound Answers blog post examining the medium's role during severe weather. Katz notes that the More
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Greg Hanson Named Connoisseur Shreveport Market Manager
Greg Hanson
Greg Hanson
Connoisseur Media has promoted Greg Hanson to Market Manager and named Paul Cannell Operations Manager for its five-station Shreveport, LA cluster, including KDKS, KTAL, KBTT, KLKL and KOKA. Hanson moves into the Market Manager position after serving as Operations Manager for the cluster. In his expanded More

Packers, 95.7 BIG FM Renew Broadcast Partnership
The Green Bay Packers and iHeartMedia Milwaukee's WRIT-FM (95.7 BIG FM) have reached a multi-year renewal of their broadcast partnership, keeping the Classic Hits outlet as the Milwaukee flagship of the Packers Radio Network. Under the agreement, 95.7 BIG FM will continue carrying live Packers gameday More

Greg Papa Returns to KNBR Weekday Lineup
Greg Papa
Greg Papa
KNBR (The Sports Leader) San Francisco has signed longtime Bay Area sports broadcaster and San Francisco 49ers radio voice Greg Papa to a new agreement that returns him to the station's weekday programming lineup. Papa will host "Lunch With Papa," a new one-hour midday feature airing weekdays from noon-1pm. More

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