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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Holiday Music Connects Radio With Consumers
Katz Radio Group
Katz Radio Group
Holiday music remains an important part of the season for consumers, with 69% listening to seasonal music on AM/FM radio, according to new research from Katz Radio Group. The findings, featured in Katz's latest "Sound Answers," are based on a custom survey conducted in December More

FCC Dismisses 36 LPFM Applications Over Localism
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The FCC's Media Bureau has dismissed 36 applications for new Low Power FM stations connected to broadcaster and organizer Stephen Wade Rathke and the Affiliated Media Foundation Movement (AMFM), finding that the applicants failed to meet the Commission's LPFM localism requirements. The applications, More

Study Finds Host Reads Boost Brand Impact
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new global advertising study finds creator-led ads, including radio and podcast host reads, can produce greater brand impact, particularly when advertisers identify themselves early and use entertaining, emotion-driven creative. The findings come from "The Creator Effectiveness Playbook: How to Build More
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Zack Bennett Named Host of Pure American Country
Zack Bennett
Zack Bennett
Pure American Networks has named veteran Nashville broadcaster and producer Zack Bennett permanent host of the nationally syndicated weekly program "Pure American Country" and its daily companion feature, "Pure American Country Radio Minute." Bennett had served as interim host since the death of longtime More

Dana Cortez Show Takes Mornings at Q97.1 Fresno
The Dana Cortez Show with Greg & Dre
The Dana Cortez Show with Greg & Dre
The Dana Cortez Show has added Lotus Communications' KSEQ-FM (Q97.1) in Fresno to its affiliate lineup, taking over morning drive following the retirement of longtime morning team Greg & Dre. Beginning Monday, September 21, Dana Cortez, DJ Automatic and Anthony A. will anchor mornings on Q97.1 through the More

Urban One Names Yonni Rude Dallas Operations Manager
Yonni Rude
Yonni Rude
Urban One Dallas has named Yonni Rude Operations Manager, overseeing programming for the company's three Dallas-Fort Worth radio brands: KBFB (97.9 The Beat), KRNB (Smooth 105.7) and KKDA (K104). Rude moves to Dallas after spending the past three years as Program Director for Urban One's Houston stations More

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