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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

103.3 The APP Revives Alternative in San Antonio
103.3 The APP in San Antonio
103.3 The APP in San Antonio
Connoisseur Media has relaunched 103.3 The APP on K277CX, bringing the Alternative format back to San Antonio for the first time in nearly ten years. The station officially debuted Monday, December 1, becoming the city's only dedicated Alternative outlet and offering more than three decades of influential More

Power 105.1 Elevates Prostyle, Wilson to Leadership Roles
Alexander Santelises and Symantha Wilson
Alexander Santelises and Symantha Wilson
iHeartMedia's Hip Hop WWPR (Power 105.1) New York has announced two leadership promotions, naming Alexander Santelises -- known on-air as DJ Prostyle -- as Assistant Program Director and elevating Symantha Wilson to Music Director for Power 105.1 and Producer for The More

Westwood One Launches New Drake C. Toll Morning Show
Drake C. Toll
Drake C. Toll
Westwood One is expanding its sports lineup with the debut of a new national morning show hosted by sports media personality Drake C. Toll. The program will air weekdays from 6-9am, positioning Toll as the network's latest voice. Toll brings a fast-paced, high-energy approach shaped by his work as a More
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Audio Drives Big Gains for Cellular Brands, Study Finds
Cumulus Media | Westwood One Audio Active Group
Cumulus Media | Westwood One Audio Active Group
AM/FM Radio continues to play an outsized role in the nation's wireless marketplace, according to new insights from the Cumulus Media | Westwood One Audio Active Group. An analysis of consumer behavior, media usage, and ROI reveals that America's three largest carriers -- Verizon, T-Mobile and AT&T -- rely More

Jeff Warshaw Appointed to NAB Radio Board Seat
Jeff Warshaw
Jeff Warshaw
The National Association of Broadcasters has named Jeff Warshaw, founder and CEO of Connoisseur Media, to the NAB Radio Board, filling the District 24 seat previously held by Bob Proffitt. The appointment is effective immediately under NAB bylaws. Warshaw leads one of the largest radio groups in the More

Sports Audio: Where Fan Passion Becomes Brand Power
Insights From Audacy
Insights From Audacy
Insights From Audacy highlights the growing influence of sports Audio as one of the most trusted and emotionally charged environments for brand advertisers. Far beyond the roar of the crowd, Audacy says the daily voice of hometown sports hosts has become the true heartbeat of fans in cities like More

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