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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Luis Segura Named Ops Manager at WMAL Washington
Luis Segura
Luis Segura
Cumulus Media has appointed Luis Segura as Operations Manager for NewsTalk 105.9 WMAL-FM in Washington, DC, effective May 4. Segura most recently served as Program Director for co-owned KSFO-AM in San Francisco and previously held the same role at sister KABC-AM in Los Angeles. Before joining Cumulus in More

AM/FM Radio Delivers Voter Reach, Study Finds
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group blog, based on Edison Research's Q4 2025 "Share of Ear" study, highlights AM/FM radio as a powerful and often underestimated platform for reaching voters during election seasons. The report shows AM/FM radio accounts for 64% of More

Audacy Adds Portland Fire, Thorns Radio Rights
Portland Fire and Portland Thorns
Portland Fire and Portland Thorns
Audacy has secured a new partnership to become the official radio home of the Portland Fire and Portland Thorns, marking the first time both teams' games will be available on radio. Under the agreement, KMTT-AM (910 ESPN) in Portland will serve as the flagship station for the Portland Fire, beginning More
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WHBY Unveils New Brand After 100-Year Milestone
WHBY Appleton WI
WHBY Appleton WI
Following its 100th anniversary celebration, WHBY Appleton, WI, has launched a new brand identity and logo as it begins its second century on the air. The rebrand follows a year-long centennial celebration marking the station's service to Northeast Wisconsin since 1925. Station leadership says the More

Syndicated Donna & Steve Adds Rochester Affiliate
Donna And Steve
Donna And Steve
The syndicated morning show Donna & Steve has added a new affiliate, joining KYBA-FM Y-105FM) in Rochester, MN, through its partnership with Skyview Networks. The show launched on the station this week, marking continued expansion for the program, which airs on Hot AC and AC stations nationwide. Hosted More

Leanne Graham Returns to WRNN Morning Show
Leanne Graham
Leanne Graham
Dick Broadcasting Company has announced the return of Leanne Graham to the Hot Talk Morning Show on WRNN (Hot Talk 99.5) in Myrtle Beach. Graham rejoins the station after stepping away in 2021 and will team with morning host Joe Cats and producer DJ Slide. The locally focused program serves Grand Strand More

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