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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Will Calder Named Beasley Tampa Operations Manager
Will Calder
Will Calder
Beasley Media Group has appointed veteran programmer Will Calder as Operations Manager for its Tampa radio cluster, effective June 11. In the newly expanded role, Calder will oversee programming and brand strategy for Beasley Tampa's portfolio, including WLLD-FM (WiLD 94.1), WQYK-FM (99.5 QYK), WRBQ-FM More

iHeartMedia Named Official Media Partner of NXXT Golf
iHeartMedia and NXXT Golf
iHeartMedia and NXXT Golf
iHeartMedia and NXXT Golf have announced a major sponsorship agreement naming iHeartMedia the Official Media Partner of NXXT Golf, a deal the organizations describe as one of the largest audio sponsorship commitments ever made to women's and junior competitive golf. Under the partnership, iHeartMedia More

NAB Urges FCC to Advance AM Radio Revitalization
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is pressing the Federal Communications Commission to take additional steps to support AM radio, including easing antenna efficiency requirements and expanding access to the AM expanded band, according to an ex parte filing submitted June 9. The filing More
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Christy Brittain Joins WBBB/Raleigh for Afternoons
Christy Brittain
Christy Brittain
96.1 WBBB/Raleigh-Durham has named veteran broadcaster Christy Brittain as its new afternoon personality, adding a familiar voice with deep North Carolina radio roots to the station's on-air lineup. A Tennessee native, Brittain began her radio career at age 17 and has since worked in several markets More

103.5 The Beat Unveils New Weekday Lineup
Hip Hop WMIB-FM (103.5 The Beat)/Miami will launch a revamped weekday lineup beginning June 29, featuring a mix of local talent and nationally recognized personalities across afternoons, evenings and nights. The new schedule will feature DJ Entice in afternoons from 2-6pm, followed by the debut of More

WIRK Renews Tim Leary & Chelsea Eaton for Mornings
Tim Leary & Chelsea Eaton
Tim Leary & Chelsea Eaton
Hubbard Radio West Palm Beach has renewed morning show hosts Tim Leary and Chelsea Eaton, keeping the duo in place on WIRK-FM (New Country 103.1) as they continue to anchor the station's weekday morning program. "Tim and Chelsea are the heartbeat of New Country 103.1," said Grover Collins, Brand & More

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