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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

Latest Radio Stories

NAB Seeks FCC Clarification on FM Digital Power Limits
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB), Xperi and the NRSC are urging the FCC to clarify its interpretation of FM digital power limits, arguing that an apparent change in 2025 has restricted some stations' ability to optimize their operations. In a November 2 ex parte filing in MB Docket No. More

NYSBA Elects Chris Oliviero Chair for 2027
Chris Oliviero
Chris Oliviero
The New York State Broadcasters Association (NYSBA) has elected Audacy Chief Business Officer and New York Market President Chris Oliviero as Chair of its Board of Directors for 2027. The association announced its new officers and directors following its annual Fall Meeting in New York City. Joining More

Coleman Insights Names Barsoian to Validate Support Role
Bethany Barsoian
Bethany Barsoian
Coleman Insights has named Bethany Barsoian Customer Success Manager for Validate, its attribution platform that helps radio broadcasters measure advertising campaigns' impact on consumer behavior. Barsoian will serve as the primary contact for Validate subscribers, overseeing onboarding, training, technical More

RCS Names Halcomb, Kelly to Senior Leadership Roles
Tammy Halcomb and Merideth Kelly
Tammy Halcomb and Merideth Kelly
RCS Worldwide has appointed Tammy Halcomb Senior Vice President of Products and Merideth Kelly Senior Vice President of Global Client Experience and Transformation. The broadcast software company said the appointments will support product development and improvements in client service. More

Study: 91% of Marketers, Agencies Commute to Work
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Nine in ten marketers and media agency executives now commute to work at least some days, according to new research commissioned by the Cumulus Media | Westwood One Audio Active Group. The findings are examined by Chief Insights Officer Pierre Bouvard in the group's latest blog post, which connects workplace More

WKRP Plans Rubber Turkey Drop to Benefit Food Pantry
WKRP in Cincinnati
WKRP in Cincinnati
Cincinnati's WKRP-FM will bring a signature moment from "WKRP in Cincinnati" to life on Thanksgiving eve, dropping miniature rubber turkeys from a fire truck ladder during a fundraiser in Hamilton, OH. The "1st Annual WKRP Turkey Drop" is scheduled for 7:30pm Wednesday, November 25, at Riverfront Plaza More

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