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CBS Radio Acquires ''Fresh'' Format and Trademark


CBS Radio has reportedly agreed to acquire the "Fresh FM" trademark from MRH Marketing and Greg Dunkin. Previously, consulting firm Vallie-Richards-Donovan marketed and distributed the "Fresh FM" brand, a Rhythmic AC format. CBS currently has the "Fresh" brand on WWFS-FM/New York WCFS-FM/Chicago and WTGB-FM/Washington, DC.

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Latest Radio Stories

Civic Media Closes Deal for Milwaukee Stations
Civic Media
Civic Media
Civic Media has completed its acquisition of WZTI-AM (1290) in Greenfield, WI, along with FM translators W262CJ (100.3) in Milwaukee and W297BY (107.3) in Franklin, from Milwaukee Radio Alliance, LLC. Milwaukee Radio Alliance, led by acting CEO Diane Sutter, divested the stations More

Podcasts Reshape Listening and Ad Engagement
Audacy Insights
Audacy Insights
Podcast listening has surged over the past decade, fundamentally changing how audiences allocate their time and how advertisers reach consumers, according to a new Audacy Insights analysis drawing on Edison Research data. Daily podcast consumption among U.S. adults has climbed from 6% in 2015 to 23% in More

FCC Orders Texas Licensee to Pay Fees or Face Revocation
Federal Communications Commission
Federal Communications Commission
The FCC has ordered Mekaddesh Group Corporation to either pay nearly $18,500 in overdue regulatory fees or demonstrate why the debt should be waived, warning that failure to comply could result in the loss of its FM station license. In an Order to Pay or Show Cause released March 24, the FCC said the More
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Magellan AI Adds Broadcast Radio Attribution Tool
Magellan AI
Magellan AI
Magellan AI has launched Broadcast Radio Attribution, a new measurement solution designed to help advertisers evaluate the performance of broadcast radio alongside digital channels within a single platform. The tool enables advertisers to track how radio campaigns contribute to key business outcomes such More

VSiN Expands Sports Betting Shows to Detroit Radio
VSiN
VSiN
VSiN has expanded its sports betting programming into Detroit, adding distribution in one of the nation's top 15 media markets. The network's content is now available on Sports Rap Network WGPR-FM 107.5 HD2 and via streaming at SportsRapNetwork.com. Under the agreement, Sports Rap Network is airing More

SiriusXM Unveils Full MLB Coverage for 2026 Season
SiriusXM
SiriusXM
SiriusXM will deliver wall-to-wall audio coverage of the 2026 Major League Baseball season, offering listeners access to every game from Opening Night through the World Series, along with daily programming on its MLB Network Radio channel. Coverage begins March 25 with Opening More

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