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Katz Sends 7000 Orders to Stations Thru Marketron


Marketron Broadcast Solutions said Wednesday that Marketron Exchange has passed the 7,000 order mark, achieving a major milestone in its first few months. The e-commerce platform allows nearly 6,500 U.S. radio outlets using Marketron Traffic, Visual Traffic or DeltaFlex business systems to send invoices and receive orders electronically.

Once installed, Marketron Exchange enables participating stations to move orders directly into their business operating system, eliminating the need for manual entry and reducing discrepancies.

In December, 2008, Marketron and Katz Media Group (KMG) announced a significant expansion in delivering electronic orders for radio ad schedules from national agencies. The two companies partnered to enable the processing of electronic sales orders for KMG's nationally represented business for distribution to all participating Marketron radio clients.

"When we see the time that our stations save with just one order coming into our system electronically it's exciting, when we see this savings multiplied by 7,000 orders we are ecstatic. The benefit that Marketron Exchange offers is undeniable and this milestone is proof that we are making a difference during one of the most challenging periods in Radio's history," said Marketron COO Gary Coats.

"The rapid growth that we've seen in electronic order delivery since announcing our partnership demonstrates the benefits of our shared commitment to make radio easier to buy," said Katz Media Group Executive VP/Strategic Planning and IT Services Gerry Boehme. "We're looking forward to expanding our cooperative efforts even further to increase radio's value for national advertisers."

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