Home Login RADIO ONLINE RSS Facebook
Advertisement

BMP/San Antonio Launches El Compa ''Puras Buenas''


Border Media Partners flips Spanish CHR KRIO-FM/San Antonio to El Compa "Puras Buenas." With El Compa, BMP's Spanish radio properties reach what it calls "an exciting new audience," covering the entire spectrum of the Regional Mexican market in San Antonio. The company also owns KSAH-AM (Traditional Norteno and Ranchero) and KLEY-FM (Norteno Lite and Grupero).

El Compa targets Men 18-49 and BMP cites research showing that listeners have an avid appetite for the El Compa format as the most preferred by San Antonio's Hispanic community.

VP/Spanish Programming Jose Santos commented, "The Regional Mexican format is exploding because of the amount of variety within the format, and therefore you can actually create a spectrum of formats based on the demographics you're trying to reach, from traditional, to the young and hip, to the family-oriented people. What we are essentially offering with all of our radio stations is the ability to reach the entire Regional Mexican lifestyle spectrum."

KSAH and KLEY PD Alfonso Flores adds programming duties at KRIO, while KSAH and KLEY GSM Juan Mendez adds those duties at El Compa.

Advertisement

Latest Radio Stories

iHM/Greensboro Names Zac Davis VP of Programming
Zac Davis
Zac Davis
iHeartMedia names Zac Davis as Vice President of Programming for its five-station cluster in Greensboro, effective immediately. He joins iHM from Entercom in Richmond, VA, where he most recently served as the Senior Vice President of Programming. More

Media Monitors Podcast Listener Survey Results Revealed
Media Monitors
Media Monitors
The Media Monitors Podcast Listener survey, fielded between June 15-26, has been released. Participants ages 18+ were screened on whether they had listened to a podcast in the last seven days, then asked to list the podcast titles. Participants were More

Entercom Inks Broadcast Extension with Cleveland Browns
Cleveland Browns
Cleveland Browns
Entercom and the Cleveland Browns ink a multi-year broadcast partnership extension. As part of the deal, WKRK-FM (92.3 The Fan) and sister WNCX-FM will continue serving as flagship radio stations of the team, airing all Browns games plus pre- and More
Advertisement

Public Radio Urban Alternatives Launch 2020 Voting Campaign
The Movement Continues
The Movement Continues
Four public radio stations are combining efforts to encourage their young and diverse audiences to register and vote in the 2020 election. The campaign, "The Movement Continues -- Vote 2020," is driven by four Urban Alternative stations including More

RAB Presents ''Election 2020 is Open for Business''
RAB Open for Business
RAB Open for Business
As part of RAB's Business Unusual campaign, RAB is announcing the next presentation in its live-video series titled "Election 2020 is Open for Business-What's Happening, What's to Come, What to Do." This live-video presentation features a panel More

KZMJ (Majic 94.5)/Dallas Adds Veda Loca's ''House Party''
Veda Loca
Veda Loca
Urban One's KZMJ-FM (Majic 94.5) Dallas brings veteran Dallas radio host Veda (Loca) Emery back on air in a new capacity. Veda Loca's "House Party" will debut this Friday and Saturday on Majic 94.5 from 6pm-12am and every Friday and Saturday More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement