BMP/San Antonio Launches El Compa ''Puras Buenas''
| RADIO ONLINE | , , | :am CT |
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Border Media Partners flips Spanish CHR KRIO-FM/San Antonio to El Compa "Puras Buenas." With El Compa, BMP's Spanish radio properties reach what it calls "an exciting new audience," covering the entire spectrum of the Regional Mexican market in San Antonio. The company also owns KSAH-AM (Traditional Norteno and Ranchero) and KLEY-FM (Norteno Lite and Grupero).
El Compa targets Men 18-49 and BMP cites research showing that listeners have an avid appetite for the El Compa format as the most preferred by San Antonio's Hispanic community.
VP/Spanish Programming Jose Santos commented, "The Regional Mexican format is exploding because of the amount of variety within the format, and therefore you can actually create a spectrum of formats based on the demographics you're trying to reach, from traditional, to the young and hip, to the family-oriented people. What we are essentially offering with all of our radio stations is the ability to reach the entire Regional Mexican lifestyle spectrum."
KSAH and KLEY PD Alfonso Flores adds programming duties at KRIO, while KSAH and KLEY GSM Juan Mendez adds those duties at El Compa.
