News KFWB-AM/Los Angeles Readies News/Talk Flip

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All News KFWB-AM/Los Angeles will flip to News/Talk as "News Talk 980" on Tuesday, September 8, featuring a line-up of local and national programming. Concurrently, syndicated Dr. Laura Schlessinger joins KFWB as her flagship station air from 12 -- 3pm. She previously aired on crosstown KFI-AM for several years.

"When the opportunity to add Dr. Laura -- one of radio's preeminent talk talents -- to our lineup became available we moved swiftly to bring her award-winning program to KFWB," said Senior VP/Market Manager Ed Krampf. "Throughout her more than 30-year career, Dr. Laura has built an incredible following by connecting to her audience on a personal level many other talk talents have tried unsuccessfully to replicate. She is an established voice in the Los Angeles community and we couldn't be more thrilled to have her on our team."

"I'm unbelievably thrilled to join KFWB," Dr. Laura said. "We worked closely to create an opportunity that was too good to turn down, including unprecedented marketing support. In teaming up with the award-winning KFWB news team and terrific hosts like Laura Ingraham, we'll be able to reach more listeners and be part of an exciting new chapter further up the AM dial."

The lineup at "News Talk 980" includes local news hosted by Phil Hulett and Penny Griego (6-9am), Laura Ingraham (9-12pm), Dr. Laura (12-3pm), Local Talk/News (3-6pm) and Michael Smerconish (6-9pm).