ESPNRadio.com is Most Listened-To Audio Stream
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ESPNRadio.com said Monday that it had reached a landmark milestone. According to Ando Media -- which measures nearly 7000 streams of audio worldwide, including terrestrial radio simulcasts and online-original streams -- ESPNRadio.com now has the single most listened-to online stream of any terrestrial broadcaster anywhere, reaching more than 420,000 unique listeners per month.
Additionally, ESPNRadio.com is the largest, most listened to talk format stream, both terrestrially and via Internet-only streaming. It generates 1.9 million total sessions per month (an increase of 25% compared to last year) and the average session in ESPNRadio.com's audio stream lasts 2.5 hours.
Recently, ESPN Radio launched its new technology that allows for dynamic, geo-targeted content and ad insertion in both live audio streaming and downloadable audio, allowing for locally relevant content to be delivered in live ESPNRadio.com streams and free ESPN podcasts.