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Cumulus to Flip KDBN-FM/Dallas to CHR as ''I93.3''


Cumulus Media Partners plans to flip KDBN-FM (Quality Rock 93.3)/Dallas to mainstream CHR as "I93.3" on Friday, September 4 adopting heritage market calls KLIF-FM. The switch comes only four months in an AAA format. KDBN dropped its longtime Classic Rock format as "93.3 The Bone" last April for Adult Alternative.

So far this year, CMP has launched CHR formats in Nashville as "i106hits" and Indianapolis as "i94."

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Study: Audio Drives Record Auto Ad Spending
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A new national study finds that heavy AM/FM radio and podcast listeners are among the most valuable customers for auto parts retailers, even as social media captures a growing share of ad dollars. The seventh annual auto aftermarket study, commissioned by Cumulus Media | Westwood One's Audio Active Group and More

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