CC Launches Gen X Radio on WLGX (100.5) Louisville

RADIO ONLINE | , , | :am CT

Clear Channel/Louisville is launching what Senior VP/Programming Jon Zellner calls a "completely new concept" of attracting 30-somethings. It's called "Gen X Radio" and it rolls out September 8 on WLGX-FM. It replaces Classic Hits WLUE "Louie 100.5." Gen X features music from the 80's and 90's and crosses cultures with hits from Grunge, Hip Hop, Hair Bands, Boy Bands with music by U-2, Eminem, Dave Matthews, Madonna and Pearl Jam.

Market Manager Bill Gentry said, "Gen X Radio is not a typical radio station. It's focused on a musical experience. Our entire product team is extremely excited and focused on making Gen X radio the best choice for Louisville."

Zellner added, "[Gen X] captures how 30-somethings listen to music and ignores genres and categories. Simply, this is the music that shaped a generation of pop music fans and we believe every song in the library will strike an emotion while generating fans, not listeners."