WPTF/Raleigh to Re-brand with Enhanced Local News
| RADIO ONLINE | , , | :am CT |
|
News/Talk WPTF-AM/Raleigh, known as "the big signal voice of Central and Eastern North Carolina since 1924," will rebrand as "NewsRadio 680 WPTF" on December 31, adding more than double its locally-originated news content. The Curtis Media outlet also inks a long-term agreement with CBS News.
The new weekday line-up will feature Brian Freeman hosting "North Carolina's Morning News," 5-9am. Freeman joins the station from a similar role at sister station, WSJS-AM/Greensboro. Current morning anchor Scott Fitzgerald slides into the 9-11am slot hosting a new, mid-morning talk show. Dave Ramsey's syndicated call-in program will follow from 11am-2pm, while Bill LuMaye moves up an hour earlier to 2-5pm.
WPTF VP/General Manager David Stuckey said, "News radio is by far the most expensive radio format to execute. It requires a dedicated team of anchors, producers, writers and reporters that, frankly, would not be financially feasible in most radio companies these days. I'm proud Curtis Media has committed the resources to assemble a group of more than thirty broadcast professionals to launch NewsRadio 680 WPTF."
