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WWPW/Louisville Flips to Urban as ''104.3 The Beat''


Former WAY-FM simulcast partner WAYI-FM/Louisville flips to Urban as "104.3 The Beat" with new calls WWPW-FM. Syndicated Rickey Smiley will air in mornings followed by Terry Fox in middays, Shawn Blaze in afternoons and DJ Kaos & Silly Azz in nights. PD Chuck Atkins says The Beat will be completely accessible to local artists, promoters and community leaders.

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