2012 Radio Mercury Awards Winners Announced

RADIO ONLINE | Wednesday, October 3, 2012 | 11:41pm CT

Winners for the 2012 Radio Mercury Awards were announced Wednesday evening at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This year's Best of Show Award was awarded to JWT San Juan for their campaign, "The Most Popular Song" for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish-language commericial and/or campaign has won Best of Show.

"'The Most Popular Song,' by JWT San Juan was truly the most thought provoking, creative and effective submission we heard," said Campbell Ewald Chairman/CEO Bill Ludwig, and Chief Judge for the 2012 Radio Mercury Awards. "This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers."

"This was a stellar year for radio creative, the winning brands showcase the array of radio's advertisers," added Radio Advertising Bureau President/CEO Erica Farber. "This is a true testament to radio's ability to engage consumers, build awareness and influence culture."

This year's Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macy's on behalf of radio by Clear Channel President/Connections Greg Glenday. This award was presented to Macy's for their partnership with radio and understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels.

The 2012 Radio Mercury Awards winners:

$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet

$5,000 Prize Agency / Production Winner
Too Old
Citibank
Publicis New York

$2,500 Prize Agency / Production Winner
Cock Fight
HBO/ Eastbound and Down
BBDO New York

$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet

$5,000 Public Service/Awareness Winner
Husband
Mujeres Latinas en Accion
Lapiz

$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA -- Dos Equis
Havas Worldwide New York

$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co

$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN - Tribune

$5,000 Spanish Language Winner
Clear Words
P&G / Clearblue
Lapiz

$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus

The ceremony hosted by Clear Channel's Q104.3 morning host Jim Kerr also featured appearances by CBS Radio personalities Ty Bentli, NOW 92.3's and Wayne Cabot, WCBS 880 and Emmis Radio Hot 97 personalities Peter Rosenberg and Cipha Sounds. DJ Whutevva from Clear Channel's Power 105 served as the guest DJ for the night.