Spanish-Language Morning Show El Mandril #1 in L.A.
| RADIO ONLINE | Wednesday, July 10, 2013 | 5:15pm CT |
|
For the first time, a Spanish-language radio morning show moves into the number one slot in Los Angeles beating all general market stations in the 12+ June PPM ratings. El Vacilon del Mandril, airing on KLAX-FM (La Raza 97.9), is now the highest rated morning show from 5-10am including English broadcasts. Hosted by Ricardo Sanchez, aka El Mandril, is syndicated by Entravision.
Sanchez got his start in the radio business on the ground floor, literally. His first job in a radio station was as a janitor. Sanchez took his opportunity to discover his talent in front of the microphone, starting with recording local commercials and station promotional spots. A creative Sanchez conveyed a witty style that lead him into a fulltime on KLAX in 2002, and then to a morning spot on KBUE.
According to Sanchez, "This has been a thrilling and fulfilling journey. So many experiences, so much I am now able to share with others. I am humbled by the faith others have in me and thankful for the blessings I've received."
