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CMG/Tulsa Launches New ''103.3 FM The Eagle''


Cox Media Group relaunches Classic Rock KJSR-FM (Rock 103.3)/Tulsa as the new "103.3 FM The Eagle." KJSR is changing its target music product to better reflect the core Adult 25-54 demos that CMG says advertisers want to reach. CMG also notes that "The New Eagle 103.3" also reflects a better match of Tulsa's population and will give listeners more Classic Rock.

"Our team has created an amazing sounding station that our listeners and advertisers have been telling us was missing from the Tulsa dial," said CMG/Tulsa VP/Market Manager Gene Vidler. "This station will quickly become a core part of the Tulsa community. The excitement surrounding the launch of The Eagle 103.3 has been fantastic, and I am extremely happy that we now get to share this great product with all of Tulsa and Green Country."

KJSR has been on air since October, 2012, as "Rock 103.3." Vidler said that every research project the station has conducted over the last year and a half has demanded more and better classic rock. "No one in Tulsa has offered the listeners the classic rock that they want to hear until now," he added. "And The Eagle 103.3 is here to fill the classic rock void."

Out withe the move is syndicated morning program, "The Billy Madison Show."

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