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CC/Asheville Launches ''The New 97.7 The Brew''


Clear Channel/Asheville, NC, launches Adult Hits "The New 97.7 The Brew" on WKSF-HD2. The station is playing "everything it wants" with artists such as Michael Jackson, Coldplay, Boston, Lady Antebellum, Madonna, Nirvana, Katy Perry, Bon Jovi, One Direction and U2 among others. GM Bill McMartin says that The Brew will offer listeners a "wide variety of music from the last 40 years, in a clean, limited-commercial and fun environment."

McMartin added, "Everyone at Clear Channel/Asheville is very excited about our opportunity to bring a new radio station to the area. With Asheville earning the 'Beer City USA' title for several years, we felt it was only fitting to name the new radio station after one of Western North Carolina's strongest economic drivers, craft beers."

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