Service Ups K104/Dallas PD George Cook to Dir./Ops

RADIO ONLINE | Wednesday, October 8, 2014 | 10:52pm CT

Service Broadcasting's Urban KKDA-FM (K104)/Dallas Brand Manager and Program Director George "Geo" Cook is elevated to Director of Operations under a new 3-year deal. Cook succeeds industry veteran Michael Erickson, who recently died after a 3-year battle with lung cancer. Cook will lead and develop content, branding and programming for K104, Urban AC KRNB-FM, MYK104.com, KRNB.com and Service Broadcasting's multiple platforms. He'll continue as PD duties of K104.

"Geo possesses a unique feel and understanding of pop culture, urban lifestyle and our formats that are unparalleled," said Service Broadcasting owner Hymen Childs. "Under his direction, K104 has achieved its highest ratings in PPM and our digital platforms have seen record-setting levels of engagement and growth. He has created amazing artist experiences and 'live and local' content for our listeners including DeDe in the Morning. Geo's promotion is well-deserved."

"K104 and Smooth R&B 105.7 are two of the premiere Hip-Hop and R&B platforms on the planet," added Cook. "I am ecstatic about this opportunity to build our brands and lead our talented team to further success and provide greater service to the fast-growing Dallas-Ft. Worth communities. I want to thank owner Hymen Childs, VP/Director/Sales Steve Watkins, Director/Marketing Frances Davis and everyone in our organization for their passion, partnership and support over the past four years and going forward."

Before joining K104 in 2010, Cook was cluster OM and PD of WJJJ-FM (Magic 107.1)/Pittsburgh. Previously, he was PD/MD and afternoon host of Rhythmic CHR WWBZ-FM (Hot 98.9)/Charleston, SC. He's also served as President/Chief Strategist for Geometric Media Consulting.