StreamGuys Inks WAY Media for All 17 Stations

RADIO ONLINE | Tuesday, August 30, 2016 | 10:33pm CT

Streaming media provider StreamGuys signs with Christian radio network WAY Media to help simplify its in-stream advertising workflow across all 17 stations. WAY-FM transitioned to StreamGuys from its previous longtime streaming provider with the goal of streamlining the management process for local and national ad insertions, including audio pre-rolls and mid-rolls.

"We have a small digital team that wants to do very big things," said WAY Media Chief Content Officer Faron Dice. "We needed a simple yet feature-rich advertising toolset to support a fairly complicated streaming network, which includes flexible scheduling for national spots and local ads sold by local staff -- as well as the ability to seamlessly switch and rotate many ads over the life of a campaign."