Home Login RADIO ONLINE RSS Facebook
Advertisement

iHeartMedia/Philadelphia Debuts ''Real 106.1''


iHeartMedia flips Hot AC WISX-FM (Mix 106.1) Philadelphia to "Real 106.1," Philly's Real Number 1 for Throwbacks, effective immediately. Real 106.1 will air a variety of Hip Hop, R&B and Rhythmic music from the '90s and early 2000's, including songs from artists such as Notorious B.I.G., Eminem, Beyonce, Rihanna and Kanye West. The station will continue to feature Chio in the Morning, a local morning show heard in the community for 14 years.

"We're thrilled to launch a station that really represents Philly," said iHeartMedia Philadelphia Senior VP/Programming Brian Check. "We hear from our listeners all the time that this music is fun, infectious and timeless, so we can't wait to bring these songs back to the airwaves.

"This will be amazing for our listeners and our partners," added iHM Philadelphia Region President Richard Lewis. "Our Philadelphia stations already reach two out of three Adults 25-54 in the market; and now after our quest to connect with even more people in the area, we'll be able to deliver even more entertainment, companionship and connections for Philly radio listeners and a larger audience for our partners."

Advertisement

Latest Radio Stories

Borrell: Digital Ad Growth Slows, Share Battle Rises
Borrell
Borrell
Local digital advertising is entering a slower growth phase after two decades of rapid expansion, according to the executive summary of Borrell 2026 Annual Digital Benchmarking Report. The report finds year-over-year growth has dropped to low single digits and is expected to fall below 3% by 2029, More

Townsquare, Broadway Media Form Digital Ad Deal
Townsquare Media
Townsquare Media
Townsquare Media has announced a digital advertising partnership with Broadway Media aimed at expanding data-driven marketing capabilities and revenue opportunities. Under the agreement, Townsquare's digital division, Townsquare Ignite, will provide Broadway Media with More

Bob Heymann to Speak at MFM Financial Forum
MFM Financial Forum
MFM Financial Forum
Media Services Group Managing Director Bob Heymann will speak at the Media Financial Management Financial Leaders Forum in San Antonio on May 18. Heymann will participate in a session titled "Let's Make a Deal...or Not!" presented by the Washington, DC-based firm Bond & Pecaro. The session will be moderated More
Advertisement

Seaboard Networks to Syndicate ''Hard Rock Nights''
''Hard Rock Nights''
''Hard Rock Nights''
Seaboard Networks will distribute "Hard Rock Nights with Brian Basher," marking a syndication deal for the long-running weekly rock program hosted by Brian Basher. The show, which debuted in 2010, will be offered to stations on a barter basis as part of Seaboard's programming More

Max Media Promotes McKay, Hoyt in Coastal Virginia
Barry McKay
Barry McKay
Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

Programmatic Audio Buying Doubles Since 2022
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study highlighted by Westwood One shows programmatic audio advertising has surged to record levels, with adoption among agencies and advertisers more than doubling over the past four years. According to research from Advertiser Perceptions, 82% of agencies and advertisers now buy audio More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement