UCI, reVolver Team for Spanish Language Podcasts
| RADIO ONLINE | Tuesday, September 19, 2017 | 6:01pm CT |
|
Univision Communications Inc. (UCI) and reVolver Podcasts have announced a strategic partnership to bring listeners and partners more Spanish-language audio content and expanded advertising opportunities. reVolver Studios will produce custom content for UCI, using the company's portfolio of brands and talent, while allowing it to build on its existing podcast offerings already available on the recently launched Uforia Audio On-Demand platform.
"We are excited to partner with UCI to bring best-in-class Spanish-language audio content across entertainment, news, finance, true crime stories, sports and more, to new audiences and advertising partners. Together, we will harness the reach of our platforms and brands to bring listeners more of the content we know they love," said reVolver Podcasts President Jack Hobbs.
"The partnership with reVolver will allow us to leverage our brands, talent, promotional power and advertising base to bring new content for our audience and new opportunities to our clients," added UCI Chief Local Media Officer John Eck.
Additionally, reVolver co-founder Stephen Hobbs joins Univision as Vice President of Audio and Experiential Initiatives. In this newly created role, Hobbs will work to deliver content, promotion and revenue opportunities to the Uforia platform thru reVolver's original content strategy.
