Home Login RADIO ONLINE RSS Facebook
Advertisement

1-800-FLOWERS.com, WO Join Forces on Sympathy


1-800-Flowers.com and Westwood One have launched an integrated nationwide initiative to educate, engage and connect individuals around the difficult subject of expressing sympathy. The "Celebrating a Life" campaign, which kicks off this week, is designed to create a platform for thoughtful dialogue during times of loss. Spanning radio, digital, social media and video, the campaign will address emerging and challenging topics surrounding sympathy and grief, including the appropriate use of social media and the workplace.

Westwood One will ask its listeners for feedback and opinions in order to gain insights for additional areas of discussion. A new online destination at www.1800flowers.com/sympathy-articles will provide ongoing resources for all topics discussed during the campaign and provide a forum for those needing advice and guidance in times of loss.

"1-800-Flowers.com has long been a trusted partner in helping those coping with loss and we've witnessed the eternal challenges experienced over what's appropriate to say or do, as well as the evolution in the ways sympathy is being expressed," said 1-800-FLOWERS.com Founder Jim McCann. "Increasingly, the celebration of one's life has become the ritual of choice, rather than the ceremony of mourning one's death. With its extensive national reach and ability to thoughtfully connect with its audience on sensitive topics, Westwood One will help drive and ignite this important conversation about coping with loss in modern times."

"We're proud to collaborate with 1-800-Flowers.com to help facilitate, and be part of this very human conversation," added Mary Berner, President and Chief Executive Officer, Cumulus Media, the parent company of Westwood One. "Radio is an accessible environment for listeners to explore a wide variety of topics, while providing a trusted communication platform to discuss the more challenging topics. Westwood One enables 1-800-Flowers.com to have a 1:1 conversation about coping with loss while reaching almost a quarter billion Americans a week."

Advertisement

Latest Radio Stories

Beasley CFO Lauren Burrows Coleman to Exit, Ups Greening
Lauren Burrows Coleman
Lauren Burrows Coleman
Beasley Media Group Chief Financial Officer (CFO) Lauren Burrows Coleman is resigning from the company, less than a year after assuming the role. The move was disclosed in a Thursday filing with the Securities and Exchange Commission. According to the filing, Burrows Coleman's departure, effective More

Bo Roberts Exits KZPS/Dallas in iHeartMedia Layoffs
Bo Roberts
Bo Roberts
Veteran Dallas air personality Bo Roberts exits iHeartMedia's Classic Rock KZPS (Lonestar 92.5), marking the end of an era for one of North Texas' most iconic morning shows. His departure comes amid companywide layoffs this week, officially closing the book on the legendary "Bo & Jim Show." Roberts' More

Barry Besse Departs 930 The Answer Amid Salem Layoffs
Barry Besse
Barry Besse
After more than 15 years with Salem Media Group San Antonio, longtime Program Director Barry Besse has exited KLUP (930 AM The Answer) as part of company-wide layoffs. Besse confirmed his departure in a social media post, writing that after 17 years with Salem overall, he was included in what he described as More
Advertisement

Connoisseur Names Kevin Kerr as ''106.3 The Core'' PD
Kevin Meatball Kerr
Kevin Meatball Kerr
Connoisseur Media appoints Kevin "Meatball" Kerr as Program Director and afternoon host for Alternative WGER-FM (106.3 The Core) in Saginaw, MI. Most recently, Kerr hosted afternoons at Spoon River Media's Classic Rock WLOI-AM & W293DR (Rock 106.5) in La Porte, IN. Before that, he served as Brand Manager and More

Entries Open for 51st Annual Gracie Awards
51st Annual Gracie Awards
51st Annual Gracie Awards
The Alliance for Women in Media Foundation (AWMF) has opened the call for entries for the 51st Annual Gracie Awards, which honor outstanding achievements by women and those who support them across all areas of media, including television, streaming, radio, and podcasting. "Each More

VSiN Expands Podcast Slate With New Sports Betting Shows
VSiN
VSiN
VSiN, The Sports Betting Network, is expanding its podcast lineup this fall, introducing a slate of new programs that broaden the network's reach across multiple sports and betting markets. The move comes amid growing demand for sports wagering content and positions VSiN as a leading producer of smart, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement