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104.3 JAMS Chicago Flips Call Letters to WBMX-FM


WBMX-FM
WBMX-FM

Entercom returns the call letters WBMX-FM to the Chicago market, flipping Classic Hip Hop WJMK-FM (104.3 Jams)/Chicago to WBMX. After twenty six years, the calls make the move to the market from Boston's "Mix 104.1," which is now WWBX-FM. The station's launch was announced simultaneously with the closing of Entercom's merger with CBS Radio.

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Scott Masteller
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''The New Rules of Podcast Advertising''
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Cumulus Media | Westwood One
Cumulus Media | Westwood One
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