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Entercom, Patroits Announce Multi-Year Extension
RADIO ONLINE | Wednesday, January 24, 2018 |
Entercom inks a multi-year partnership extension with the New England Patriots. The agreement includes broadcasting rights of "Patriots Monday" and "Patriots Friday," headlined by quarterback Tom Brady, as well as the Patriots head coach Bill Belichick, on WEEI Sports Radio Network which airs on 93.7 FM in Boston. The partnership between the Patriots and WEEI began in 1995 with "Patriots Monday" and expanded to include "Patriots Friday" during the 2008 season.
"As the voice of New England sports, we're proud to extend our partnership with the New England Patriots, an elite organization that like Entercom, is committed to bringing WEEI listeners and Patriots fans the compelling sports content they seek," said Senior VP/Market Manager Mark Hannon.
"Entercom is enthusiastic of and committed to its role as the nation's premiere sports audio producer," said Entercom Executive VP/Programming Chris Oliviero. "Continuing this winning combination of WEEI and the Patriots, one of Entercom's over 40 professional team partnerships, is a strong sign of that commitment and passion to our listeners."
"Continuity is one of the keys to the Kraft family's success, and we are proud to have partnered with WEEI for more than two decades to broadcast Patriots Monday and more recently the addition of Patriots Friday," said New England Patriots VP/Corporate Sales Murray Kohl. "We are happy to extend our agreement with WEEI and look forward to many more years of success together."
Brady will kick off "Patriots Monday" with a weekly appearance on WEEI's morning show, "The Kirk and Callahan Show," which airs from 5:30-10am ET. Belichick will wrap up "Patriots Monday" with his weekly appearance on "The Dale and Holley with Keefe show," airing from 2-6pm. In between, "Ordway, Merloni and Fauria" hosted by Glenn Ordway, Lou Merloni, and former Patriots tight end Christian Fauria, will continue to feature Patriots captains and veteran leaders who will be available to discuss the most recent game from 10am-2pm.
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