SBS Appoints Geraldo Arriaga VP/Digital Media Sales

RADIO ONLINE | Wednesday, February 7, 2018 | 12:42pm CT

Geraldo Arriaga

Spanish Broadcasting System appoints Geraldo Arriaga as VP/Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the company's digital revenue efforts at the national scale, while working directly with all Digital Sales Managers and sales management in each SBS market. He'll will be based out of Miami will report to COO Albert Rodriguez. Prior to joining the SBS, Arriaga served as Online Sales Manager for Clear Channel Online Music & Radio. He's also worked as Digital/Local Sales Manager for SBS/Miami for four years.

"Geraldo is a great addition to our strong Digital Media team," commented Rodriguez. "His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for SBS's expanding digital community and deliver the best applications, services and programs for our valued audience, clients and brand partners."

"It's an honor to be tasked with driving our digital sales transformation and help further posture SBS as the leader in developing and delivering customizable Hispanic content to the marketplace. LaMusica's innovative digital platform is in constant evolution providing our clients and ever growing audience with unique omni-channel experiences. I am extremely confident on our team's collective commitment towards relentless growth across our entire digital platform will continue and I feel blessed to be a part of this stellar group," stated Arriaga.