SonicAi, Jacobs Release Free Smart Speaker eBook

RADIO ONLINE | Sunday, March 18, 2018

SonicAI

SonicAi, the strategic audio partnership between Amplifi Media and Jacobs Media Strategies, has released an eBook on how media companies and brands can best utilize audio to take advantage of the smart speaker explosion. "Look Ma, No Hands!" combines research from Jacobs Media's Techsurvey 2018 and other sources with Fred Jacobs and Steve Goldstein sharing their experience in creating audio by addressing five key areas:

1. Why you need a voice strategy and not just a skill.
2. How is that skill working?
3. How will your skill stand out and be used?
4. Building "sticky" skills.
5. How to market and monetize skills.

According to Jacobs Media Strategies President Fred Jacobs, "We're learning there's more to winning in this space than just launching skills. Brands need a coherent audio strategy. We hope the eBook is a good start."

"Brand managers need to do more than just check off the Alexa box. 'Look Ma, No Hands!' is a primer that every management team can benefit from in developing a voice-first strategy," noted Amplifi Media President Steve Goldstein.

The free eBook is available at www.sonicai.com.

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