Research Director Inc. Launches Opportunity Factor for PDs
|RADIO ONLINE | Sunday, April 15, 2018 | 10:18pm CT|
Marc Greenspan, a partner at Research Director, said, "this new concept will help radio stations quickly and easily identify zip codes with the best opportunity to grow their audience."
"In a matter of minutes, a programmer can pinpoint where they need to focus their marketing, send their street teams, or have a promotion. It is all about fishing where the fish are," said Research Director Programming Research Consultant Steve Allan.