Advertisement |
iHM Names Nesci EVP/Advanced Audio & Data Revenue
RADIO ONLINE | Thursday, April 19, 2018 |
iHeartMedia appoints Justin Nesci as Executive VP of Advanced Audio and Data Revenue, effective immediately. In this newly-created role, Nesci will be responsible for developing a variety of data-driven, audio strategies. He brings over 20 years experience developing digital media revenue for publishers and media companies to his new role. His consulting practice, J/T/N Advisors, has helped media companies including iHeartMedia accelerate revenue through emerging digital and social media channels.
"We're thrilled to have Justin spearheading iHeartMedia's advanced audio and data revenue efforts," said President of Digital and Audience Segment Revenue Strategy Carter Brokaw. "His background in every level of organizational development at a variety of top media companies and start-ups will be key as we ensure our advertising partners are able to fully utilize our multiple platforms and unparalleled reach."
"I've been impressed with iHeartMedia's commitment to innovation and creating unique opportunities for its agency and brand partners since I served as a consultant for the company years ago," said Nesci. "Today iHeartMedia is the leader in audio by far and I'm excited to help build on its groundbreaking initiatives and strategies pairing sophisticated data targeting and programmatic workflows across the largest audio media platform in the U.S."
Nesci previously served as the Senior VP/Digital Sales for Fox Network Group where he managed the national digital sales and marketing for Fox Broadcasting, Fox Cable and Fox Sports properties. His background also includes executive roles in digital sales, strategy and marketing for Viacom, Federated Media and Warner Music Group. Nesci began his career as a management consultant for Lochridge & Company and is a graduate of Brown University.
Advertisement |
Latest Radio Stories
AI, Creator Economy Take Center Stage at 2024 NAB Show |
Edison Insights: Radio & Car Continue to Ride Together |
Key Networks Brings ''Tony Katz Today'' to Syndication |
Advertisement |
101 The Fox/Kansas City Afternoon Host Slacker Dead at 59 |
Gen Media Partners, Ten-Minute Trainer Free Webinar |
CRS360 to Host ''But They Have A Great Personality...'' Webinar |