Entercom Appoints Andi Poch as EVP/Integrated Partnerships
|RADIO ONLINE | Thursday, May 17, 2018 | 5:10pm CT|
Entercom appoints Andi Poch as Executive Vice President/Integrated Partnerships, effective immediately. In this new role, Poch will lead strategy, creative development and execution for multiplatform, client partnerships. Additionally, she will be responsible for the development of new and expanded content franchises and customizable opportunities to drive national business and new revenue streams. As part of the new role, Poch will partner with sales across all divisions of Entercom and will assume a leadership role with key clients and agencies.
"We are excited about Andi's new role at Entercom," said Entercom Chief Revenue Officer Bob Philips. "This is a strategic shift in the way we go to market and an opportunity to leverage our national, multiplatform scale across audio, digital, social, live events and branded entertainment to offer national advertisers the innovative marketing solutions they need to connect their brands to our loyal and engaged consumer base. The additional scope will provide Andi the opportunity to expand on the terrific work she has already done for Entercom."
"The vast assets of Entercom provide an incredible canvas for partners," added Poch. "With our top radio stations, our extraordinary live events, award winning creative content options and our deep talent relationships in music, sports and pop culture, this role will reinforce Entercom's ability to provide marketers with truly comprehensive, effective and exciting national, regional and local strategic integrated solutions."