iHeartMedia Announces New Market Leadership Structure
|RADIO ONLINE | Monday, July 16, 2018 | 1:05pm CT|
"With the substantial lead we have as the number one audio company in America, we have built a one-of-kind multiplatform company that offers our advertising partners benefits, driven by our unique first party and attribution data, that until now they have only found in digital," said Ashlock. "As we continue to transition these capabilities from our national platforms to the market level, this new leadership structure will allow us to accelerate how we import and export innovation."
"These solutions are in response to the needs articulated by our advertising partners," he continued. "We now have solutions for the largest all the way to the smallest of our partners which will enable us to continue to both expand our platforms and build products that only a company of our scale can accomplish."
iHeartMedia also announced that in addition to his Division President responsibilities, LeGrett has been named Executive Vice President of Operations for the Markets Group, reporting to Ashlock.