Entravision Ups Lichtiger to SVP/Sales in Washington DC


Entravision promotes Adam Lichtiger to Senior VP/Sales in Washington, DC, effective immediately. Reporting to Lilly Gonzalez, he'll will be responsible for company's cross-platform outlets DC. Lichtiger was previously Entravision's Director of Sales, Integrated Marketing Solutions in Los Angeles and oversees national sales for San Diego, El Paso, Las Vegas and Reno markets. Prior to Entravision, he held positions at iHeartMedia, NBC Universal and Univision.

"Adam is a true leader and possesses a proven track record of accomplishments. We are delighted to have him join the East Coast team as SVP in Washington, DC and look forward to him raising awareness of Entravision's capabilities and platforms in this growing market," said Entravision Executive VP/Integrated Marketing Solutions, East Coast Lilly Gonzalez.

"The Hispanic market is young, growing and a key audience for advertisers. Washington, DC is a major market that is seeing the direct impact of the increasing influence of Hispanic consumers. I'm excited to embark on this new journey and the opportunities this market can bring for Entravision," added Lichtiger.

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