Entravision Returns ''Super Estrella'' to Los Angeles
|RADIO ONLINE | Thursday, July 26, 2018|
Entravision returns "Super Estrella," a Spanish-language Rock and Pop station to Los Angeles. The format debuted on KDLD-FM and KDLE-FM (103.1) and brings back its distinct music format that was first launched on 97.5 FM in Riverside, as well as online, in April, 1997. In 2003, Super Estrella moved to 107.1 FM and 97.5 FM. In May, 2008 the format moved to only 107.1 FM, and then transitioned to an online streaming outlet in 2016.
"Super Estrella has a strong legacy in Los Angeles that spans over 20 years, and it's coming back to where it all started. This distinct, iconic format has been loved by so many fans over the years that it was able to keep its large, devout following, and we're excited to bring this station back to the listeners," said Nestor Rocha, VP of Programming, Entravision.
"Super Estrella will help us create a unique position in the growing Los Angeles radio market, while providing an exceptional opportunity for advertisers to reach the growing Hispanic consumer market, and associate themselves with a proven brand," said David Padilla, SVP of Los Angeles, Entravision.