Jacobs Media Announces Insider Access 2019 CES Tour
|RADIO ONLINE | Monday, September 24, 2018|
In the past two years, Fred and Paul Jacobs have started the year off touring a group of key radio leaders at the largest and one of the most year's important events, CES in Las Vegas. After attending ten previous CES events, the Jacobs brothers believe it is important radio's leaders get a look at the future of technology, media, innovation, automotive and more. They organized their first CES tour in 2017 to a good response. This lead to an expansion of this event at CES 2018 with more than 30 broadcast leaders.
"These tours are a real eye-opener for radio's leadership," said President Fred Jacobs. "It's important to step outside the broadcasting business to learn what's around the corner and how technology will impact radio. There was a lot of camaraderie, but also valuable insight into the gadgets, trends, and opportunities ahead for the radio business. It's a great way to get charged up and prepared for the new year."
VP/General Manager Paul Jacobs added, "Throughout the year, we hear from radio executives interested in what's next at CES. Several attended tours in both 2017 and 2018, and are planning on joining us again. There's nothing like witnessing the future in a highly-charged, electric environment. Our tour is perfect for radio execs in programming, digital, sales, and engineering."
Jacobs Media and the Consumer Technology Association (CTA) are once again partnering to launch this private tour of CES 2019. This year's tour will limit participation to a maximum of 15 attendees, and will be led by author, futurist, and tech superstar Shawn DuBravac. It will provide insight as well as the opportunity to speak with leaders in the automotive, tech and media space.
Featured companies and "tour stops" are curated by Jacobs Media to ensure relevance and resonance to radio broadcasting execs. "The tour removes the randomness and stress of attending a show of this magnitude," says Fred Jacobs. "Our job is to organize a meaningful look at the innovations and technologies that matter to our industry, and we know where to go to maximize value and everyone's time."
Jacobs Media is once again partnering with the RAB, co-sponsoring a private dinner for all attendees. "It is our pleasure for the third year in a row to co-host the broadcaster dinner at CES with Jacobs Media," notes RAB President and CEO Erica Farber. "We welcome the opportunity to share the experience of attending CES and to brainstorm how radio and audio can capitalize on the innovation taking place in technology and media."
Last year's tours featured automakers, technology companies, as well as Amazon and Google to give attendees a chance to learn how smart speaker technology will impact radio broadcasters. Similar visits and the opportunity to meet key players in the media and technology field are planned for the 2019 tour.
In the past two years, executives from Entercom, Hubbard, Beasley, Emmis, Westwood One, Cox, Salem, Katz, and other radio broadcast companies have participated in these Jacobs CES Tours.